Author Archive: John Haake
-
The Brand-Agency Disconnect
01.24.2013Agencies measure their successes differently than brands do, so realigning goals is critical to improvement, cautions HookLogic’s John Haake.
PLATFORMS
1
1
Programmatic Comes to Out-of-Home Ads
Jack Marshall 05.22.2013
Ad tech companies are moving beyond online to bring programmatic to out-of-home.
BRANDS
2
2
The Adobe View of Data + Creativity
Giselle Abramovich 05.22.2013
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.
BRANDS
0
0
Coke Plays Peacemaker on Subcontinent
Saya Weissman 05.22.2013
Coke has created a campaign to bridge the political and social divide between India and Pakistan.
BRANDS
3
3
Will Google News Kill Sponsored Content?
Sam Slaughter 05.22.2013
Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
PUBLISHERS
0
0
Hearst’s 5 Ingredients for Innovation
Haniya Rae 05.22.2013
Innovation at large companies is hard but powerful when all the right components come together.
BRANDS
33
33
Volvo Gets Swedish House Mafia Together for Farewell Video
Saya Weissman 05.21.2013
Volvo helped create a cool farewell video from former electronic band.
BRANDS
94
94
The Brand Guide to Fixing Social Mishaps
Saya Weissman 05.21.2013
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
PLATFORMS
26
26
The End of Eyeballs
Brian Morrissey 05.21.2013
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.