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PUBLISHERS
199
199
Pitchfork Opts Out of the Pageview Rat Race
Jack Marshall 05.17.2013
The music publisher preaches quality over quantity and engagement over eyeballs. “Our goal is to be the best music magazine in the world, not the biggest.”
PUBLISHERS
90
90
The Price of Original Content
Brian Morrissey 05.17.2013
When the name of the game in publishing is volume, shortcuts are the norm.
PUBLISHERS
347
347
30 Signs You’ve Been in Ad Sales Too Long
Brian Morrissey 05.17.2013
You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.
PLATFORMS
124
124
Reddit’s Pitch to Advertisers
Brian Morrissey 05.17.2013
The social news site makes its case to advertisers that it’s a great place for marketing.
BRANDS
48
48
Buyers Need to Help Clean Up Ad Tech
Walter Knapp 05.17.2013
Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
AGENCIES
48
48
What Are the Biggest Innovations Right Now in Digital Media?
Haniya Rae 05.17.2013
Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.
PUBLISHERS
129
129
Why Hearst Wants in on Google Glass
Josh Sternberg 05.17.2013
Elle is among the first publishers to build for the new wearable computer.
BRANDS
49
49
Youtube Bets Videos Can Sell
Giselle Abramovich 05.17.2013
The video giant has a new tool that lets marketers sell products featured in their videos.