Author Archive: Jon Stookey
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News Publishers Must Focus on Audience
02.18.2013Forget trying to improve advertising, the role of news publishers is to keep a laser focus on their audiences.
BRANDS
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338
How Brands Organize for Data
Giselle Abramovich 06.19.2013
Mastercard’s global social media structure, SAP’s Test Lab and Conde Nast’s CNtelligence are examples of internal digital marketing environments.
PLATFORMS
17
17
Ad Tech Crashes Cannes
Jack Marshall 06.19.2013
The Lions festival is about creativity, but ad tech companies muscling in on the action.
PLATFORMS
12
12
What Facebook’s Ad Cut Means for Advertisers
Frans Van Hulle 06.19.2013
Facebook is closer to pleasing advertisers and users alike by reshaping its promotional products.
PUBLISHERS
22
22
Slate’s In-House Agency Creates Advertising Content
Josh Sternberg 06.19.2013
Slate has an in-house agency, Slate Custom Group, that helps create content for brands.
PUBLISHERS
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37
Has Mobile Advertising Failed?
Jack Marshall 06.19.2013
Mobile ads will succeed when they’re not viewed as mobile ads, just ads placed in the right context.
BRANDS
4
4
Engen Gives Fire Safety Info and Tool to South Africans
Saya Weissman 06.19.2013
Draftfcb Capetown came up with a useful piece of advertising that actually serves a very important safety purpose
PUBLISHERS
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80
Mashable’s Bet on Real-Time Marketing
Josh Sternberg 06.18.2013
Mashable wants to help brands create and distribute ads in real time.
BRANDS
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16
Myspace, Jimmy Kimmel and Bud Light Team Up
Saya Weissman 06.18.2013
Myspace’s latest brand partnership brings special musical performances online for more fans.