Most people in advertising technology have no idea how it actually works. And that’s OK, writes Yieldbot’s Jonathan Mendez.
Ad tech is too often missing the point: optimize performance, according to Yieldbot’s Jonathan Mendez.
The decline of the hompepage is fueling the rise of a new brand of interruptive ad.
Volvo helped create a cool farewell video from former electronic band.
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.
The Mediasmith CEO has spent 40 years in the business. But if he had to do it all over again, he’d have learned code.
Here are some telltale signs you’ve been in the PR rat race a bit long.
Big-name brands are ignoring questions from their fans and followers on Facebook and Twitter.
The morning news show is now creating content for brands online.