Elle is among the first publishers to build for the new wearable computer.
Publishers losing at the pageview arms race have a new weapon.
The publisher is moving off site in an effort to marry social distribution with content sponsorships.
Rolling the dice can get attention, but brands need to go in with eyes wide open.
As banners becoming passe, enter advertising content placements.
Digitas is tapping into the notion of real-time marketing with BrandLive.
Integration and measurement are still the major challenges, according to Altimeter’s Jeremiah Owyang.
With the NewFronts finished, digital video is caught between wanting to be like TV and insisting it’s something quite different.
Arrogance has put newspaper operations in a “death spiral,” according to a recently departed exec.
Publishers see anywhere from 35 percent to 50 percent audience shrinkage between their internal numbers and ComScore’s.
The music publisher preaches quality over quantity and engagement over eyeballs. “Our goal is to be the best music magazine in the world, not the biggest.”
When the name of the game in publishing is volume, shortcuts are the norm.
You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.
The social news site makes its case to advertisers that it’s a great place for marketing.
Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.
The video giant has a new tool that lets marketers sell products featured in their videos.