Author Archive: Josh Sternberg
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Why Hearst Wants in on Google Glass
05.17.2013Elle is among the first publishers to build for the new wearable computer.
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Chartbeat’s Bids to Measure ‘Engagement’
05.16.2013Publishers losing at the pageview arms race have a new weapon.
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Time Inc Pairs Content Sponsorships With Social Ads
05.16.2013The publisher is moving off site in an effort to marry social distribution with content sponsorships.
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When Brands Take Risks and Fail
05.15.2013Rolling the dice can get attention, but brands need to go in with eyes wide open.
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Breaking News Rolls Out Mobile Ad Unit
05.14.2013As banners becoming passe, enter advertising content placements.
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Inside the Digitas ‘Social Bullpen’
05.13.2013Digitas is tapping into the notion of real-time marketing with BrandLive.
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Where Brands Struggle In Social
05.10.2013Integration and measurement are still the major challenges, according to Altimeter’s Jeremiah Owyang.
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Web Video’s Identity Crisis
05.09.2013With the NewFronts finished, digital video is caught between wanting to be like TV and insisting it’s something quite different.
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Confessions of a Newspaper Ad Exec
05.08.2013Arrogance has put newspaper operations in a “death spiral,” according to a recently departed exec.
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Mind the Audience Measurement Gap
05.07.2013Publishers see anywhere from 35 percent to 50 percent audience shrinkage between their internal numbers and ComScore’s.
