Author Archive: Josh Sternberg
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NBC News Takes on Social TV
02.23.2012Broadcast TV news, once derided as being on its last legs, hopes social media can put some pep in its step.
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Twitter Outsources Ad Innovation
02.22.2012Many core features of Twitter weren’t built by the company. That might end up being the case when it comes to its ad model.
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Jane Pratt Takes The Web
02.20.2012Jane Pratt brings what she’s learned in the print world to online publishing with the honest yet irreverent XOJane.
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Pinterest’s Got a Copyright Problem
02.17.2012The Awl’s Choire Sicha thinks Silicon Valley’s latest digital darling has a world of hurt waiting for it because it’s main purpose is to enable users to take photographers’ work without permission.
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Tumblr Inches Into Media
02.17.2012Tumblr takes a step closer to becoming a media company, as it hires two journalists to head an editorial team who will write about the Tumblr community.
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The Guardian Thrives in Facebook’s Walled Garden
02.16.2012The Guardian is one of the first publishers to go all-in with a Facebook publisher app. In five months, it’s racked up 6 million users.
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Can Demand Media Come Back?
02.14.2012Demand Media made its name on high-quantity content that critics say is often low quality. It’s betting on augmenting the mass approach with higher quality, brand friendly content.
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News Sites Struggle with Ad Targeting
02.13.2012The latest and greatest techniques in ad targeting aren’t used by most news sites. The bigger problem for those sites might be that their data isn’t that useful.
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Worth Reading: Google Plus Has A Perception Issue
02.10.2012Altimeter’s Jeremiah Owyang writes that Google Plus has an image problem.
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Thrillist’s Email Empire
02.09.2012Ben Lerer is proving that a media company for young dudes can be built on that most old-school of social technologies: email.
