The former CEO of Forbes.com still believes the Web can do more than direct response.
Always looking to generate revenue, publishers are tweaking old models and experimenting with new ones.
Publishers are starting to take the initiative in fixing the ads on their sites and, in the process, hopefully starting to command a premium from buyers.
AOL is now helping brands create video content to be distributed across its network.
“Bad link bait isn’t sustainable. Good link bait is helpful….The most generous thing for a publisher to do is have good link bait.”
The current belle of the ball in publishing circles boasts half its traffic from mobile and
Terrible publisher designs are usually a reflection of a dysfunctional organization.
In the “mobile-first” era, many publishers are still failing at the basics.
Digiday talks with John Borthwick, CEO of Betaworks, about real-time marketing, big data and what the next year looks like in digital media.
Tumblr’s move into mobile advertising is nice, but it’s got a much bigger problem.
Digiday readers weigh in on whether banner ads get a bad rap, or if they’re a symbol of all that’s wrong with digital advertising.
When the name of the game in publishing is volume, shortcuts are the norm.
You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you and 29 other signs to look out for.
The social news site makes its case to advertisers that it’s a great place for marketing.
Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
Razorfish’s Ray Valez, Havas’ John Winsor, Mail Online’s Sean O’Neal and Nissan’s Erich Marx on mobile, social and the Internet of things.
Elle is among the first publishers to build for the new wearable computer.