Author Archive: Josh Sternberg
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Tumblr’s Big Brand Bet
05.03.2012Tumblr’s big and it’s getting bigger. It’s now ready to run advertising, only it doesn’t want to be part of the overall Internet ad system.
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The Olympics Go for Gold in Social
05.02.2012NBC is working to make this summer’s Olympics a social experience.
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Circa Wants to Reinvent News
05.01.2012Circa has big-name backers who think it can find a business model for news. Hint: It’s mobile, and isn’t about banner ads.
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Battle of the Digital Brands: Fender vs. Gibson
05.01.2012Which guitar maker goes to 11 in the digital universe? Click through to find out.
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How Complex Straddles the Ad Network-Publisher Divide
04.30.2012Complex Media Network brings its audience of teen and college-aged males to advertisers.
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The Filter: What’s Old Is New; What’s New Is Old
04.26.2012In this week’s Filter, we find an old organization trying something new, a new social media company falling back to Earth and an ad exec being, well, an ad exec.
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Inside The AP’s Social Strategy
04.26.2012The AP is one of the world’s most important resources of information. Here’s how it uses social media to get that information out.
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Ogilvy’s Lauren Crampsie’s Must-Follows
04.26.2012Ogilvy’s Lauren Crampsie gives her Twitter must-follows.
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Top Mags on Twitter Skip Engagement
04.25.2012People, Time and a select group of magazines have more than 1 million Twitter followers. Contrary to social media advice, they’re skipping the conversation to pump out headlines.
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Why David Kenny Forecasts Mobile as Weather’s Future
04.24.2012David Kenny, CEO of The Weather Channel, gave Digiday insights into The Weather Channel’s digital strategy.
