Author Archive: Josh Sternberg
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Jim Spanfeller’s Next Act
05.06.2013The former CEO of Forbes.com still believes the Web can do more than direct response.
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Publishers Scramble for a New Model
05.03.2013Always looking to generate revenue, publishers are tweaking old models and experimenting with new ones.
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Vox Wants to Make Ads
05.02.2013Publishers are starting to take the initiative in fixing the ads on their sites and, in the process, hopefully starting to command a premium from buyers.
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AOL to Create Video Content for Brands
05.01.2013AOL is now helping brands create video content to be distributed across its network.
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Why Link Bait Pays
04.30.2013“Bad link bait isn’t sustainable. Good link bait is helpful….The most generous thing for a publisher to do is have good link bait.”
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13 Interesting Facts Brands Should Know About BuzzFeed
04.29.2013The current belle of the ball in publishing circles boasts half its traffic from mobile and
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The Politics of Publisher Redesigns
04.26.2013Terrible publisher designs are usually a reflection of a dysfunctional organization.
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5 Ways Publishers Screw Up in Mobile
04.25.2013In the “mobile-first” era, many publishers are still failing at the basics.
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The Platform Media Era
04.24.2013Digiday talks with John Borthwick, CEO of Betaworks, about real-time marketing, big data and what the next year looks like in digital media.
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Can Tumblr Ever Reel in Brands?
04.23.2013Tumblr’s move into mobile advertising is nice, but it’s got a much bigger problem.
