Author Archive: Julian Cole
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How to Fake a Viral Video
12.04.2012There are plenty of tricks of the trade to making content “go viral.”
PUBLISHERS
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Meet the Millennial HuffPo
Saya Weissman 05.24.2013
Elite Daily wants to be the online media destination for millennials for everything from news, to GIFs and sex tips.
BRANDS
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Behind Twitter’s Savvy Embrace of TV
Brian Morrissey 05.24.2013
The social platform has become a favorite of agencies and media companies by catering to their needs.
PUBLISHERS
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Native Ad Terminology is a Mess
Jack Marshall 05.24.2013
If native advertising is the future of digital media, the industry should at least agree what it means.
BRANDS
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Nutella Joins Brand Social Screwup Lineup
Giselle Abramovich 05.24.2013
The Ferraro spread is the latest brand to show that being heavy-handed with fans these days is a recipe for disaster.
BRANDS
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Will Twitter Force Brands to Get Brief?
Brian Morrissey 05.23.2013
Twitter’s rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots.
BRANDS
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Why Target Set Up Shop in Silicon Valley
Giselle Abramovich 05.23.2013
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
PUBLISHERS
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How Publishers Organize for Social Era
Josh Sternberg 05.23.2013
While social rarely provides direct revenue, publishers see social media teams as vitally important.
PLATFORMS
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24 Signs You Are Definitely a Social Media Guru
Saya Weissman 05.23.2013
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.