Author Archive: Marco Bertozzi
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Publishers: Beware of Easy Money
05.10.2013Retargeting companies are offloading publisher inventory, something publishers should be wary of, according to Vivaki’s Marco Bertozzi.
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Why Size Matters in RTB
03.01.2013Trading desks with scale creates other benefits that are not connected to price negotiation, explains Vivaki’s Marco Bertozzi.
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Skippable Ads Are a Good Thing
01.22.2013The optional-ad genie is out of the bottle, argues Vivaki’s Marco Bertozzi, and it’s not going back in.
