Retargeting companies are offloading publisher inventory, something publishers should be wary of, according to Vivaki’s Marco Bertozzi.
Trading desks with scale creates other benefits that are not connected to price negotiation, explains Vivaki’s Marco Bertozzi.
The optional-ad genie is out of the bottle, argues Vivaki’s Marco Bertozzi, and it’s not going back in.
The brand’s new Facebook app offers luxurious prizes for creative photo entries.
The Lions festival is about creativity, but ad tech companies are muscling in on the action.
Mastercard’s global social media structure, SAP’s Test Lab and Conde Nast’s Marketing Analytics unit are examples of internal digital marketing environments.
Facebook is closer to pleasing advertisers and users alike by reshaping its promotional products.
Slate has an in-house agency, Slate Custom Group, that helps create content for brands.
Draftfcb Capetown came up with a useful piece of advertising that actually serves a very important safety purpose
Mashable wants to help brands create and distribute ads in real time.