http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Sat, 18 May 2013 02:56:27 +0000 en hourly 1 http://www.digiday.com/publishers/publishers-beware-of-easy-money/ http://www.digiday.com/publishers/publishers-beware-of-easy-money/#comments Fri, 10 May 2013 04:01:51 +0000 Marco Bertozzi http://www.digiday.com/?p=38202 Retargeting companies are offloading publisher inventory, something publishers should be wary of, according to Vivaki's Marco Bertozzi.]]> http://www.digiday.com/publishers/publishers-beware-of-easy-money/feed/ 5 http://www.digiday.com/brands/why-size-matters-in-rtb/ http://www.digiday.com/brands/why-size-matters-in-rtb/#comments Fri, 01 Mar 2013 05:00:21 +0000 Marco Bertozzi http://www.digiday.com/?p=33219 Trading desks with scale creates other benefits that are not connected to price negotiation, explains Vivaki's Marco Bertozzi.]]> http://www.digiday.com/brands/why-size-matters-in-rtb/feed/ 0 http://www.digiday.com/agencies/skippable-ads-are-a-good-thing/ http://www.digiday.com/agencies/skippable-ads-are-a-good-thing/#comments Tue, 22 Jan 2013 05:02:06 +0000 Marco Bertozzi http://www.digiday.com/?p=30019 The optional-ad genie is out of the bottle, argues Vivaki's Marco Bertozzi, and it's not going back in.]]> http://www.digiday.com/agencies/skippable-ads-are-a-good-thing/feed/ 0