The term ‘native advertising’ is taking off across the industry, but what does it really mean? Federated Media’s Mary Gail Pezzimenti explains
PBS’s digital arm, Digital Studios, has seen significant growth since it started last year. But it still needs to find ways to generate revenue.
The brand’s new Facebook app offers luxurious prizes for creative photo entries.
The Lions festival is about creativity, but ad tech companies are muscling in on the action.
Mastercard’s global social media structure, SAP’s Test Lab and Conde Nast’s Marketing Analytics unit are examples of internal digital marketing environments.
Facebook is closer to pleasing advertisers and users alike by reshaping its promotional products.
Slate has an in-house agency, Slate Custom Group, that helps create content for brands.
Draftfcb Capetown came up with a useful piece of advertising that actually serves a very important safety purpose
Mashable wants to help brands create and distribute ads in real time.