Too many agencies fail to do the basics when trying to gain new accounts, argues ex-B2B marketer Michael Fischler.
To understand business-to-business markets, agencies need to look to their own spending habits, explains B2B marketer Michael Fischler.
B2B marketer Michael Fischler explains what agencies need to do — and what to stop doing — to land the job.
Its new tech lab is dedicated to helping the retailer to get a head start on the latest in tech.
Google wants to make ads work across devices, smoothing the way to adoption of responsive design.
While social rarely provides direct revenue, publishers see social media teams as vitally important.
Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory.
Vine’s six-second limitation isn’t holding brands back from adopting the platform.
Tracking isn’t the be-all and end-all, writes Adam Cole. Digital needs to take its cues from TV.
Y&R is celebrating its 90th birthday with a fun hashtag campaign that is yielding some entertaining results about how people feel about advertising.
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.