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PUBLISHERS
229
229
How PBS Won at Digital
Josh Sternberg 06.18.2013
PBS’s digital arm, Digital Studios, has seen significant growth since it started last year. But it still needs to find ways to generate revenue.
BRANDS
10
10
Schick Wants to Give Women Lux Upgrades
Saya Weissman 06.19.2013
The brand’s new Facebook app offers luxurious prizes for creative photo entries.
PLATFORMS
21
21
Ad Tech Crashes Cannes
Jack Marshall 06.19.2013
The Lions festival is about creativity, but ad tech companies are muscling in on the action.
BRANDS
63
63
How Brands Organize for Data
Giselle Abramovich 06.19.2013
Mastercard’s global social media structure, SAP’s Test Lab and Conde Nast’s Marketing Analytics unit are examples of internal digital marketing environments.
PLATFORMS
22
22
What Facebook’s Ad Cut Means for Advertisers
Frans Van Hulle 06.19.2013
Facebook is closer to pleasing advertisers and users alike by reshaping its promotional products.
PUBLISHERS
48
48
Slate’s In-House Agency Creates Advertising Content
Josh Sternberg 06.19.2013
Slate has an in-house agency, Slate Custom Group, that helps create content for brands.
BRANDS
6
6
Engen Gives Fire Safety Info and Tool to South Africans
Saya Weissman 06.19.2013
Draftfcb Capetown came up with a useful piece of advertising that actually serves a very important safety purpose
PUBLISHERS
85
85
Mashable’s Bet on Real-Time Marketing
Josh Sternberg 06.18.2013
Mashable wants to help brands create and distribute ads in real time.