Author Archive: Mike Shields
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Yahoo Taps Offline Data for Campaign Ads
01.26.2012Yahoo believes its combination of online and offline data will prove a powerful targeting combination for political advertisers. That is, as long as the politicians start spending more online.
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YouTube Stars Pitch New Movie Chronicle
01.26.201220th Century Fox has tapped YouTube talent specialist firm Big Frame to produce a series of videos promoting the movie Chronicle.
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Bleacher Report Gradually Going Pro
01.26.2012Bleacher Report is bringing on more lead writers as the fast-growing site looks to bolster its professional credentials.
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Video DSPs Take Hold
01.25.2012TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
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Ad-Verification Race Heats Up
01.24.2012AdSafe would appear to be the third player in the ad verification arena. But CEO Scott Knoll professes not to be concerned.
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Investors Give Social TV a Thumbs Up
01.24.2012Startup analytics firm Bluefin has raised $12 million in series b funding as interest in the social TV segment heats up.
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Shira Lazar: Stream Queen
01.22.2012Shira Lazar is one of the most ubiquitous talents in the Web video world. Can she build a breakout hit?
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Worth Reading: Vevo/YouTube Split?
01.20.2012Vevo is thinking about ditching its core partner YouTube to get in bed with Facebook, according to CNET.
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Why the Tech World’s in Denial on IP
01.20.2012The industry’s reaction to SOPA is over-the-top, and ignores the reality that piracy is a serious problem, yet one that has benefited many Web companies.
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USA Today Joins Facebook Open Graph Parade
01.20.2012USA Today is the latest big name publisher looking to unlock the sharing power of Facebook’s Open Graph. It also views Facebook as a brand new monetization channel.
