Yahoo believes its combination of online and offline data will prove a powerful targeting combination for political advertisers. That is, as long as the politicians start spending more online.
20th Century Fox has tapped YouTube talent specialist firm Big Frame to produce a series of videos promoting the movie Chronicle.
Bleacher Report is bringing on more lead writers as the fast-growing site looks to bolster its professional credentials.
TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
AdSafe would appear to be the third player in the ad verification arena. But CEO Scott Knoll professes not to be concerned.
Startup analytics firm Bluefin has raised $12 million in series b funding as interest in the social TV segment heats up.
Shira Lazar is one of the most ubiquitous talents in the Web video world. Can she build a breakout hit?
Vevo is thinking about ditching its core partner YouTube to get in bed with Facebook, according to CNET.
The industry’s reaction to SOPA is over-the-top, and ignores the reality that piracy is a serious problem, yet one that has benefited many Web companies.
USA Today is the latest big name publisher looking to unlock the sharing power of Facebook’s Open Graph. It also views Facebook as a brand new monetization channel.
Ad tech companies are moving beyond online to bring programmatic to out-of-home.
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.
Coke has created a campaign to bridge the political and social divide between India and Pakistan.
Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
Innovation at large companies is hard but powerful when all the right components come together.
Volvo helped create a cool farewell video from former electronic band.
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.