Digiday » Mike Shields http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Wed, 16 May 2012 20:03:50 +0000 en hourly 1 Yahoo Taps Offline Data for Campaign Ads http://www.digiday.com/platforms/yahoo-taps-offline-data-for-campaign-ads/ 1 http://www.digiday.com/platforms/yahoo-taps-offline-data-for-campaign-ads/#comments Thu, 26 Jan 2012 05:20:09 +0000 Mike Shields http://www.digiday.com/?p=5410

Yahoo believes its combination of online and offline data will prove a powerful targeting combination for political advertisers. That is, as long as the politicians start spending more online.

]]> http://www.digiday.com/platforms/yahoo-taps-offline-data-for-campaign-ads/feed/ 5 YouTube Stars Pitch New Movie Chronicle http://www.digiday.com/video/youtube-stars-pitch-new-movie/ 1 http://www.digiday.com/video/youtube-stars-pitch-new-movie/#comments Thu, 26 Jan 2012 05:01:20 +0000 Mike Shields http://www.digiday.com/?p=5385

20th Century Fox has tapped YouTube talent specialist firm Big Frame to produce a series of videos promoting the movie Chronicle.

]]> http://www.digiday.com/video/youtube-stars-pitch-new-movie/feed/ 5 Bleacher Report Gradually Going Pro http://www.digiday.com/publishers/bleacher-report-goes-semi-pro/ 1 http://www.digiday.com/publishers/bleacher-report-goes-semi-pro/#comments Thu, 26 Jan 2012 05:01:01 +0000 Mike Shields http://www.digiday.com/?p=5376

Bleacher Report is bringing on more lead writers as the fast-growing site looks to bolster its professional credentials.

]]> http://www.digiday.com/publishers/bleacher-report-goes-semi-pro/feed/ 2 Video DSPs Take Hold http://www.digiday.com/video/should-video-dsps-worry-web-publishers/ 1 http://www.digiday.com/video/should-video-dsps-worry-web-publishers/#comments Wed, 25 Jan 2012 05:05:34 +0000 Mike Shields http://www.digiday.com/?p=5325

TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?

]]> http://www.digiday.com/video/should-video-dsps-worry-web-publishers/feed/ 3 Ad-Verification Race Heats Up http://www.digiday.com/platforms/verification-race-heats-up/ 1 http://www.digiday.com/platforms/verification-race-heats-up/#comments Tue, 24 Jan 2012 18:49:06 +0000 Mike Shields http://www.digiday.com/?p=5203

AdSafe would appear to be the third player in the ad verification arena. But CEO Scott Knoll professes not to be concerned.

]]> http://www.digiday.com/platforms/verification-race-heats-up/feed/ 1 Investors Give Social TV a Thumbs Up http://www.digiday.com/video/investors-give-social-tv-a-thumbs-up/ 1 http://www.digiday.com/video/investors-give-social-tv-a-thumbs-up/#comments Tue, 24 Jan 2012 17:34:23 +0000 Mike Shields http://www.digiday.com/?p=5285

Startup analytics firm Bluefin has raised $12 million in series b funding as interest in the social TV segment heats up.

]]> http://www.digiday.com/video/investors-give-social-tv-a-thumbs-up/feed/ 0 Shira Lazar: Stream Queen http://www.digiday.com/video/shira-lazar-stream-queen/ 1 http://www.digiday.com/video/shira-lazar-stream-queen/#comments Mon, 23 Jan 2012 03:04:41 +0000 Mike Shields http://www.digiday.com/?p=5042

Shira Lazar is one of the most ubiquitous talents in the Web video world. Can she build a breakout hit?

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