The biggest challenge measuring mobile ROI, argues Icrossing’s Rachel Pasqua, is that the metric models we normally rely on don’t always work for this medium.
Mobile should be the most targeted medium around. Unfortunately, it isn’t there yet.
Ad tech companies are moving beyond online to bring programmatic to out-of-home.
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course.
Coke has created a campaign to bridge the political and social divide between India and Pakistan.
Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
Innovation at large companies is hard but powerful when all the right components come together.
Volvo helped create a cool farewell video from former electronic band.
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.