http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Wed, 19 Jun 2013 04:06:01 +0000 en hourly 1 http://www.digiday.com/agencies/its-time-to-get-serious-about-mobile-roi/ http://www.digiday.com/agencies/its-time-to-get-serious-about-mobile-roi/#comments Tue, 29 Jan 2013 05:01:19 +0000 Rachel Pasqua http://www.digiday.com/?p=30603 The biggest challenge measuring mobile ROI, argues Icrossing's Rachel Pasqua, is that the metric models we normally rely on don’t always work for this medium.]]> http://www.digiday.com/agencies/its-time-to-get-serious-about-mobile-roi/feed/ 1 http://www.digiday.com/platforms/time-to-fix-mobile-targeting/ http://www.digiday.com/platforms/time-to-fix-mobile-targeting/#comments Tue, 17 May 2011 04:01:32 +0000 Rachel Pasqua http://www.digiday.com/?p=4949 Mobile should be the most targeted medium around. Unfortunately, it isn't there yet.

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