Brands have an opportunity to play the bridge between TV and social, argues Y&R’s Rick Liebling.
Brand storytelling has changed, requiring a different breed of creative talent, argues Young & Rubicam’s Rick Liebling.
If agencies don’t get their acts together, they might be left behind, argues Y&R’s Rick Liebling.
Strategy is all well and good, but agencies are going to need to execute to stand out, argues Y&R’s Rick Liebling.
Being a real-time brand inevitably means making some mistakes. But the most innovative brands are the ones who have planned ahead for these mistakes and handle them immediately, honestly and with a sense of humor.
The decline of the hompepage is fueling the rise of a new brand of interruptive ad.
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.
The Mediasmith CEO has spent 40 years in the business. But if he had to do it all over again, he’d have learned code.
Here are some telltale signs you’ve been in the PR rat race a bit long.
Big-name brands are ignoring questions from their fans and followers on Facebook and Twitter.
The morning news show is now creating content for brands online.
Mobile advertising will only reach its full potential once it is thought of more broadly.