http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Sun, 26 May 2013 04:07:29 +0000 en hourly 1 http://www.digiday.com/brands/the-winner-of-the-second-screen-battle/ http://www.digiday.com/brands/the-winner-of-the-second-screen-battle/#comments Thu, 10 Jan 2013 05:01:06 +0000 Rick Liebling http://www.digiday.com/?p=29011 Brands have an opportunity to play the bridge between TV and social, argues Y&R's Rick Liebling.]]> http://www.digiday.com/brands/the-winner-of-the-second-screen-battle/feed/ 0 http://www.digiday.com/agencies/todays-sci-fi-writers-are-tomorrows-don-drapers/ http://www.digiday.com/agencies/todays-sci-fi-writers-are-tomorrows-don-drapers/#comments Mon, 05 Nov 2012 05:02:32 +0000 Rick Liebling http://www.digiday.com/?p=25303 Brand storytelling has changed, requiring a different breed of creative talent, argues Young & Rubicam's Rick Liebling.]]> http://www.digiday.com/agencies/todays-sci-fi-writers-are-tomorrows-don-drapers/feed/ 0 http://www.digiday.com/agencies/the-agency-disintermediation-risk/ http://www.digiday.com/agencies/the-agency-disintermediation-risk/#comments Fri, 27 Jul 2012 04:02:23 +0000 Rick Liebling http://www.digiday.com/?p=18097 If agencies don't get their acts together, they might be left behind, argues Y&R's Rick Liebling.]]> http://www.digiday.com/agencies/the-agency-disintermediation-risk/feed/ 2 http://www.digiday.com/agencies/why-agencies-should-double-down-on-content/ http://www.digiday.com/agencies/why-agencies-should-double-down-on-content/#comments Mon, 16 Jul 2012 04:02:01 +0000 Rick Liebling http://www.digiday.com/?p=17234 Strategy is all well and good, but agencies are going to need to execute to stand out, argues Y&R's Rick Liebling.]]> http://www.digiday.com/agencies/why-agencies-should-double-down-on-content/feed/ 0