Author Archive: Rob Macdonald
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Why Native Ads Matter
01.02.2013Despite having been around the block, native advertising must continually evolve to meet consumer expectations, argues Media6Degrees’ Rob Macdonald.
PUBLISHERS
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Publishers Are to Blame for Data Leaks
Alex Kantrowitz 05.20.2013
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites.
PUBLISHERS
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Confessions of Media Company Product Manager
Josh Sternberg 05.20.2013
Introducing new ad products to clients and internal bosses is a major struggle for publisher project leads.
PARTNERS
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Why Brands Focus on Content
MailOnline 05.20.2013
A Digiday-MailOnline study finds most brands plan to increase content marketing budgets in the next year.
PUBLISHERS
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Yahoo’s Unlikely Attempt to Buy Cool
Brian Morrissey 05.20.2013
History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.
AGENCIES
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9 Cool Digital Campaigns from Abroad
Jack Marshall 05.20.2013
Some of the best creative continues to come from agencies outside of North America.
BRANDS
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5 Awesome Onion Spoofs of Digital Media World
Saya Weissman 05.20.2013
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
BRANDS
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Brands That Do Content Right
Giselle Abramovich 05.20.2013
Brands like L’Oreal, Amex and P&G are building loyalty through websites dedicated to providing their target audiences with useful content.
PUBLISHERS
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Fighting Over the Future of Display
Haniya Rae 05.19.2013
Digiday readers weigh in on whether banner ads get a bad rap, or if they’re a symbol of all that’s wrong with digital advertising.