Author Archive: Rosie Siman
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5 Social TV Truths
01.07.2013360i’s Rosie Siman responds to the myths of social TV, adding what she believes are the truths about the medium.
BRANDS
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15
How Brands Organize for Data
Giselle Abramovich 06.19.2013
Mastercard’s Conversation Suite, SAP’s Test Lab and Conde Nast’s CNtelligence are examples of internal digital marketing environments.
PLATFORMS
5
5
Ad Tech Crashes Cannes
Jack Marshall 06.19.2013
The Lions festival is about creativity, but tech ad tech companies muscling in on the action.
PLATFORMS
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4
What Facebook’s Ad Cut Means for Advertisers
Frans Van Hulle 06.19.2013
Facebook is closer to pleasing advertisers and users alike by reshaping its promotional products.
PUBLISHERS
2
2
Slate’s In-House Agency Creates Advertising Content
Josh Sternberg 06.19.2013
Slate has an in-house agency, Slate Custom Group, that helps create content for brands.
PUBLISHERS
6
6
Has Mobile Advertising Failed?
Jack Marshall 06.19.2013
Mobile ads will succeed when they’re not viewed as mobile ads, just ads placed in the right context.
BRANDS
3
3
Engen Gives Fire Safety Info and Tool to South Africans
Saya Weissman 06.19.2013
Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity. Here is another cool campaign from Cannes: Draftfcb Capetown 
PUBLISHERS
62
62
Mashable’s Bet on Real-Time Marketing
Josh Sternberg 06.18.2013
Mashable wants to help brands create and distribute ads in real time.
BRANDS
19
19
Myspace, Jimmy Kimmel and Bud Light Team Up
Saya Weissman 06.18.2013
Myspace’s latest brand partnership brings special musical performances online for more fans.