Publishers can close the mobile gap by pairing local content with local ads that can adjust while the consumer moves around, argues Moasis’ Ryan Golden.
Mashable wants to help brands create and distribute ads in real time.
Myspace’s latest brand partnership brings special musical performances online for more fans.
In just a few years, the tech giant has gone from standoffish to Madison Avenue to fully embracing the ad world’s creative class.
Our phones and tablets are with us before bed, in the bathroom and, for some, even during sexy-time. See how much you know about this ubiquitous mobile medium.
If the pageview is dead, we need to turn our attention to time-based metrics.
Top ad execs explain why they think the fuss over Cannes is worth it.
DDB Paris created a cool Facebook campaign for a French WWI museum that makes history a personal experience.