Author Archive: Sam Slaughter
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The Pageview is Dead
06.10.2013Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising.
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Will Google News Kill Sponsored Content?
05.22.2013Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
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Your Ad Copy Sucks
01.21.2013Done well, branded content looks a lot like good journalism, but keep in mind the distinction or risk losing your credibility, warns Contently’s Sam Slaughter.
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Marketers are Today’s Journalists
01.08.2013With brands acting more and more as publishers, they need to forgo sugarcoating and commit to transparency, argues Contently’s Sam Slaughter.
