Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising.
Content marketing is getting more complicated, but that won’t stop it from growing, argues Contently’s Sam Slaughter.
Done well, branded content looks a lot like good journalism, but keep in mind the distinction or risk losing your credibility, warns Contently’s Sam Slaughter.
With brands acting more and more as publishers, they need to forgo sugarcoating and commit to transparency, argues Contently’s Sam Slaughter.
PBS’s digital arm, Digital Studios, has seen significant growth since it started last year. But it still needs to find ways to generate revenue.
Our phones and tablets are with us before bed, in the bathroom and for some, even during sexy-time. See how much you know about this ubiquitous mobile medium.
If the page view is dead, we need to turn our attention to time-based metrics.
Top ad execs explain why they think the fuss over Cannes is worth it.
DDB Paris created a cool Facebook campaign for a French WWI museum that makes history a personal experience.
Caesars banks on mobile to both drawn in new customers and better serve existing ones.
Industry execs continue to question the value of Cannes and other awards shows.