Author Archive: Saya Weissman
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Coke Plays Peacemaker on Subcontinent
05.22.2013Coke has created a campaign to bridge the political and social divide between India and Pakistan.
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Volvo Gets Swedish House Mafia Together for Farewell Video
05.21.2013Volvo helped create a cool farewell video from former electronic band.
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The Brand Guide to Fixing Social Mishaps
05.21.2013Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
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Brands Lag in Social Response
05.21.2013Big-name brands are ignoring questions from their fans and followers on Facebook and Twitter.
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Hanes Gets in on Destruction Video Trend
05.20.2013Hanes tries its hand at “destruction video” trend with its new Web video series “Soften the Blow.”
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5 Awesome Onion Spoofs of Digital Media World
05.20.2013The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
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Amnesty International Reminds Us of Social Media Consequences
05.16.2013Web app from Amnesty International shows you what punishments you’d face in other countries for your Facebook activity.
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5 Awesome Chrome Experiments
05.16.2013Check out some cool Chrome experiments that are either fun to play, look at, interact with or all of the above.
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Club Monaco Takes Lookbook to Tumblr
05.15.2013The fashion brand is taking the traditional lookbook and making it into a social media experience for press outlets and consumers alike.
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Kotex Creates Pinterest Pop-Up Shop
05.15.2013Kotex created a real-life Pinterest board for a new kind of “Pin it to win it” contest.
