Saya covers brands, digital culture and agency life for Digiday. Before coming to Digiday, Saya studied creative writing in Los Angeles (despite being a native New Yorker) at the University of Southern California.
Coke has created a campaign to bridge the political and social divide between India and Pakistan.
Volvo helped create a cool farewell video from former electronic band.
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
Big-name brands are ignoring questions from their fans and followers on Facebook and Twitter.
Hanes tries its hand at “destruction video” trend with its new Web video series “Soften the Blow.”
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
Web app from Amnesty International shows you what punishments you’d face in other countries for your Facebook activity.
Check out some cool Chrome experiments that are either fun to play, look at, interact with or all of the above.
The fashion brand is taking the traditional lookbook and making it into a social media experience for press outlets and consumers alike.
Kotex created a real-life Pinterest board for a new kind of “Pin it to win it” contest.