Saya covers brands, digital culture and agency life for Digiday. Before coming to Digiday, Saya studied creative writing in Los Angeles (despite being a native New Yorker) at the University of Southern California.
Check out some cool Chrome experiments that are either fun to play, look at, interact with or all of the above.
The fashion brand is taking the traditional lookbook and making it into a social media experience for press outlets and consumers alike.
Kotex created a real-life Pinterest board for a new kind of “Pin it to win it” contest.
The cereal brand created it’s own Ryan Gosling Vine in response to the popular “Ryan Gosling Won’t Eat His Cereal” meme.
Being an agency executive and a mother isn’t easy. Here’s how four pull it off.
The soda brand helped forgetful people give their mothers a lasting Mother’s Day gift with a fun Twitter hashtag campaign.
Does your spouse now understand the Lumascape? Do you speak in acronyms? Just close your series G round?
Even when the industry is all abuzz about creating effective branded content, brands are still doing really lame stuff on social media.
A new app from Huggies Brazil uses Twitter to notify parents when their baby needs a diaper change.
If you think impactful is a word, own multiple Dyson products and have at least 15 “hate follows” on Twitter, you might want to reconsider your career.