Author Archive: Skip Brand
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Native Ads are the Real Deal
12.21.2012Martini Media’s Skip Brand argues that native is not just another industry buzzword and that it truly benefits all parties involved.
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Native Ads Can Scale
11.12.2012Publishers can have it both ways and create seamless ad experiences that are also standardized, according to Martini Media’s Skip Brand.
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Why Brands Should Hook Up with Audience’s Passions
08.13.2012Marketers need to go beyond a one-size-fits-all Millennials strategy, argues Martini Media’s Skip Brand.
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Forget Generic Reach Campaigns
04.03.2012Martini Media’s Skip Brand says that advertisers need to forget about the spray and pray approach that is often used with TV and print campaigns and instead focus on digital-first efforts, supported by TV and print.
