Author Archive: Tarik Sedky
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Why TV Still Wins
04.08.2013The world is going digital, but TV isn’t going to be dislodged from its place near and dear to major marketers’ hearts anytime soon, explains MN&P’s Tarik Sedky.
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Bye Bye, Traditional Media Buying
12.06.2012It was good while it lasted, but the old world of leverage media buying is ending, argues MN&P’s Tarik Sedky.
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There’s No Such Thing as a Banner Campaign
08.13.2012As MN&P’s Tarik Sedky points out the similarities between selling ads and selling politics, he notes that politicians don’t buy banner ads — for good reason.
