The world is going digital, but TV isn’t going to be dislodged from its place near and dear to major marketers’ hearts anytime soon, explains MN&P’s Tarik Sedky.
It was good while it lasted, but the old world of leverage media buying is ending, argues MN&P’s Tarik Sedky.
As MN&P’s Tarik Sedky points out the similarities between selling ads and selling politics, he notes that politicians don’t buy banner ads — for good reason.
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites.
Introducing new ad products to clients and internal bosses is a major struggle for publisher project leads.
A Digiday-MailOnline study finds most brands plan to increase content marketing budgets in the next year.
History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.
Some of the best creative continues to come from agencies outside of North America.
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
Brands like L’Oreal, Amex and P&G are building loyalty through websites dedicated to providing their target audiences with useful content.
Digiday readers weigh in on whether banner ads get a bad rap, or if they’re a symbol of all that’s wrong with digital advertising.