Author Archive: Tom Butler
-
What Would Sartre Say?
02.12.2013The French philosopher has a surprising amount to say about how digital media execs throw around the word “authentic.”
-
The Problem with Buzzwords
12.17.2012An English literature professor examines how and why digital media execs speak opaquely.
-
New to Twitter, Failing to Find Conversation
05.04.2012Digiday’s copy editor, a professor of English literature, enters the world of Twitter on the hunt for meaningful conversation.
-
Facebook: King of Kings
03.12.2012The Internet giants of today would be wise to bone up on what Shelley had to say about the reign of King George III.
-
Portrait of the Creative
01.30.2012Modern creativity is often thought of needing collaboration at its core. And yet there’s a powerful case that true creativity requires the singleminded devotion of the loner.
-
Cliché Alert: Not Bullish on ‘Bullish’
01.17.2012Digiday’s copy editor, a professor of English literature, takes exception to the industry’s (and Digiday’s) tendency to lapse into cliché.
-
A Befuddled Outsider’s View of Ad-Tech Mumbo-Jumbo
01.03.2012Digiday’s copy editor, who is also a professor of English at a university, describes his experience trying to decipher just what in the world people in advertising technology are talking about.
