Digiday » Tom Butler

What Would Sartre Say?

Tom Butler — Tue, 12 Feb 2013 05:03:51 +0000

The French philosopher has a surprising amount to say about how digital media execs throw around the word "authentic."

The Problem with Buzzwords

Tom Butler — Mon, 17 Dec 2012 05:03:17 +0000

An English literature professor examines how and why digital media execs speak opaquely.

New to Twitter, Failing to Find Conversation

Tom Butler — Fri, 04 May 2012 04:04:58 +0000

Digiday's copy editor, a professor of English literature, enters the world of Twitter on the hunt for meaningful conversation.

Facebook: King of Kings

Tom Butler — Mon, 12 Mar 2012 04:03:10 +0000

The Internet giants of today would be wise to bone up on what Shelley had to say about the reign of King George III.

Portrait of the Creative

Tom Butler — Mon, 30 Jan 2012 05:01:37 +0000

Modern creativity is often thought of needing collaboration at its core. And yet there's a powerful case that true creativity requires the singleminded devotion of the loner.

Cliché Alert: Not Bullish on ‘Bullish’

Tom Butler — Tue, 17 Jan 2012 05:20:00 +0000

Digiday's copy editor, a professor of English literature, takes exception to the industry's (and Digiday's) tendency to lapse into cliché.

A Befuddled Outsider’s View of Ad-Tech Mumbo-Jumbo

Tom Butler — Tue, 03 Jan 2012 21:36:24 +0000

Digiday's copy editor, who is also a professor of English at a university, describes his experience trying to decipher just what in the world people in advertising technology are talking about.