Author Archive: Tim Suther
-
Why Customer Service Doesn’t Equal Customer Centric
10.15.2012Don’t treat all customers the same; instead, invest proportionately to customer value potential, argues Acxiom’s Tim Suther.
-
Big Data, Big Opportunities, Big Lies
06.20.2012The biggest lie in digital advertising today is “I can reach your audience.”
-
Data’s Value Beyond Targeting
04.06.2012The customer experience needs to be changed for the connected world, argues Acxiom’s Tim Suther. Bring in the data miners.
