Don’t treat all customers the same; instead, invest proportionately to customer value potential, argues Acxiom’s Tim Suther.
The biggest lie in digital advertising today is “I can reach your audience.”
The customer experience needs to be changed for the connected world, argues Acxiom’s Tim Suther. Bring in the data miners.
The decline of the hompepage is fueling the rise of a new brand of interruptive ad.
Volvo helped create a cool farewell video from former electronic band.
Being a real-time brand inevitably means making mistakes. The most innovative marketers handle them with aplomb.
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.
The Mediasmith CEO has spent 40 years in the business. But if he had to do it all over again, he’d have learned code.
Here are some telltale signs you’ve been in the PR rat race a bit long.
Big-name brands are ignoring questions from their fans and followers on Facebook and Twitter.
The morning news show is now creating content for brands online.