Consumers are frequenting more virtual places, making it more challenging for brands to hold their attention. One50one’s Troy Brown explains what major brands should do.
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites.
Hanes tries its hand at “destruction video” trend with its new Web video series “Soften the Blow.”
Angela Courtin of Aegis, Roger Wood of the Art+Data Institute and Pandora’s Heidi Browning give their quick takes.
Introducing new ad products to clients and internal bosses is a major struggle for publisher project leads.
A Digiday-MailOnline study finds most brands plan to increase content marketing budgets in the next year.
History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.
Some of the best creative continues to come from agencies outside of North America.
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.