Author Archive: Troy Lerner
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Attribution Vendors Are Not Created Equal
03.12.2013Vendor relationships are for the long haul, so be cautious when choosing your attribution tools, warns Booyah’s Troy Lerner.
BRANDS
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The Brand Guide to Fixing Social Mishaps
Saya Weissman 05.21.2013
Being a real-time brand inevitably means making some mistakes. But the most innovative brands are the ones who have planned ahead for these mistakes and handle them immediately, honestly and with a sense of humor.
PUBLISHERS
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Welcome Ads: The New Homepage Takeover
Jack Marshall 05.21.2013
The decline of the hompepage is fueling the rise of a new brand of interruptive ad.
PLATFORMS
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The End of Eyeballs
Brian Morrissey 05.21.2013
Converting Tumblr’s audience into ad revenue is no easy feat for Yahoo.
AGENCIES
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Dave Smith’s Guide to Agency Longevity
Digiday Editors 05.21.2013
The Mediasmith CEO has spent 40 years in the business. But if he had to do it all over again, he’d have learned code.
AGENCIES
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20 Signs You’ve Been in PR Too Long
Josh Sternberg 05.21.2013
Here are some telltale signs you’ve been in the PR rat race a bit long.
BRANDS
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Brands Lag in Social Response
Saya Weissman 05.21.2013
Big-name brands are ignoring questions from their fans and followers on Facebook and Twitter.
PUBLISHERS
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The Today Show’s Ad Content Play
Josh Sternberg 05.21.2013
The morning news show is now creating content for brands online.
PLATFORMS
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Don’t Isolate Mobile
Kirk McDonald 05.21.2013
Mobile advertising will only reach its full potential once it is thought of more broadly.