Author Archive: Walter Knapp
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Buyers Need to Help Clean Up Ad Tech
05.17.2013Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
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Programmatic Isn’t Just RTB
02.06.2013The next evolution in ad tech will be focused on restoring the proper balance among readers, publishers and marketers, argues Federated Media’s Walter Knapp.
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Feedback Loop: DSP Confessions & Programmatic Buying
05.25.2012This week, Walter Knapp, COO of Lijit Networks, talks about the problems with media buying and why programmatic buying is the future.
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Web Advertising Has a Slime Problem
03.20.2012COO of Lijit Networks Walter Knapp says it’s time for the digital media industry to address and eliminate the issue of bad Web advertising practices.
