http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Sat, 25 May 2013 14:01:51 +0000 en hourly 1 http://www.digiday.com/brands/buyers-need-to-help-clean-up-ad-tech/ http://www.digiday.com/brands/buyers-need-to-help-clean-up-ad-tech/#comments Fri, 17 May 2013 04:02:42 +0000 Walter Knapp http://www.digiday.com/?p=38689 Ad tech is rife with shady practices. It's the ad buyers that can make a real difference. argues Federated Media's Walter Knapp.]]> http://www.digiday.com/brands/buyers-need-to-help-clean-up-ad-tech/feed/ 2 http://www.digiday.com/publishers/programmatic-isnt-just-rtb/ http://www.digiday.com/publishers/programmatic-isnt-just-rtb/#comments Wed, 06 Feb 2013 05:02:02 +0000 Walter Knapp http://www.digiday.com/?p=31218 The next evolution in ad tech will be focused on restoring the proper balance among readers, publishers and marketers, argues Federated Media's Walter Knapp.]]> http://www.digiday.com/publishers/programmatic-isnt-just-rtb/feed/ 0 http://www.digiday.com/etc/feedback-loop-dsp-confessions-programmatic-buying/ http://www.digiday.com/etc/feedback-loop-dsp-confessions-programmatic-buying/#comments Fri, 25 May 2012 04:00:14 +0000 Walter Knapp http://www.digiday.com/?p=13671 This week, Walter Knapp, COO of Lijit Networks, talks about the problems with media buying and why programmatic buying is the future. ]]> http://www.digiday.com/etc/feedback-loop-dsp-confessions-programmatic-buying/feed/ 0 http://www.digiday.com/publishers/web-advertising-has-a-slim-problem/ http://www.digiday.com/publishers/web-advertising-has-a-slim-problem/#comments Tue, 20 Mar 2012 04:05:15 +0000 Walter Knapp http://www.digiday.com/?p=8756 COO of Lijit Networks Walter Knapp says it's time for the digital media industry to address and eliminate the issue of bad Web advertising practices.]]> http://www.digiday.com/publishers/web-advertising-has-a-slim-problem/feed/ 5