Twitter has grand ambitions as a media company. Its execs shared a number of eye-opening stats that pertain to brands. Here are the best:
- 400 million: tweets per day
- 200 million: monthly active users of the services on a 30-day basis
- 100 million: that figure a year ago
- 33,000: tweets per second in Japan during New Years
- 6: median number of brands users follow
- 95 percent: public conversations about TV shows that happen on Twitter
- 80 percent: users on mobile in the UK and Japan
- 78 percent: how much more likely mobile users are to retweet a brand
- 60 percent: users on mobile in the U.S.
- 53 percent: increase in purchase intent from users who saw a promoted tweet
- 50 percent: Super Bowl advertisers with hashtags in their commercials
- 50 percent: Americans who see, read or hear about a tweet every day
- 12 percent: higher the click rate for brand tweets with price in whole dollars
- 17 percent: higher the click rate for tweets with a question mark
- 1-3 percent: engagement rates on Twitter ads
More in Marketing
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024 • 4 min read
Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.
The Home Depot rebrands its retail media network in pitch for ad dollars
March 29, 2024 • 4 min read
The Home Depot hosted its inaugural InFront, a play on the television industry’s UpFronts or NewFronts, digital media’s answer to the upfronts, for its retail media offering.
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 28, 2024 • 4 min read
Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.