Brands have rushed into social media. The problem is they often don’t know what to say. That can lead to some seriously awkward moments that make you want to say, “Maybe it’s time to stop talking for a bit, champ.” Here are some of the latest oddities we’ve found. Please email me at the address below with your nominations.
Pressing issue, to be sure. I’m just not sure it’s one that followers of the conglomerate’s heating and cooling division expect. Also: ease up on the hashtaggery, please.
Oh dear. Typos happen, and social media isn’t exactly a grammarian’s paradise, but you’d think a top brand would do a bit better on this front.
Points for humanizing the brand. But whaaat? Sometimes bizarre non sequiturs are called for, and other times they’re not. This is probably the latter.
This looks like the set from the stereotypical car commercial. What it’s lacking is any sort of context or clue to what it’s about.
More in Marketing
How the MAHA movement influenced food and beverage brands in 2025
The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers — the supply-side platforms.
Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.