National Car Rental is getting mobile and local with its latest campaign involving Foursquare.
The car rental brand is using Foursquare to give city guides to its customers. With the help if its agency 360i, National Car Rental enlisted eight digital influencers in major business travel markets to curate check-in lists of things to see and do in the cities they each represented to help National customers navigate unfamiliar cities.
“With the vast number of business travelers using mobile and knowing that our customers were using Foursquare through check-ins they pushed to Twitter, we recognized an opportunity to provide extremely credible, hyper-local value to our customers,” explained Yona Spiegelglass, brand publicity director for Enterprise Holdings, which operates Alamo Rent A Car, Enterprise Rent-A-Car & National Car Rental.
National chose which cities would be involved in the campaign based on market size and identified influencers in these cities based on their influence in those cities, their knowledge and expertise in travel-related markets and their experience creating valuable content that National customers would find relevant. Some examples of the influencers involved are Chris McGinnis of SFGate.com, Jessica Zweig of CheekyChicago.com and Kristy Owen of 365ThingsAustin.com.
Also National Car Rental is now including all of its rental locations on Foursquare. Each time someone checks in on Foursquare at select National Car Rental locations, the brand will offer up travel tips for nearby restaurants, coffee shops and so on that would be appropriate for business travelers. National is also encouraging its consumer base to share its tips by tweeting at @Nationalpro with hashtag #GoLikeaPro.
“Having an active presence on Foursquare ensures visibility for National’s more than 300 North American locations while also staying connected and top-of-mind throughout our customers’ travels,” said Spiegelglass.