Join us Sept. 14-16 in Miami to connect with top publishing leaders
Before English film director and producer Ridley Scott was making silver screen hits like “Blade Runner” and “Gladiator,” he was directing commercials for London agencies. Now he’s going back to his roots with this new animated short film that he’s made for Coca-Cola featuring the brand’s iconic animal ambassadors: polar bears.
Scott sets up a whole polar bear family for the video, complete with loving mother, serious father, and a host of siblings from toddler to teen. Scott gives the traditionally non-speaking polar bears personalities and speech in this cute family adventure. (Advertising likes nothing more than anthropomorphic animals, after all.) Think “Happy Feet” but staring polar bears. And try not to think about those sad PSA commercials about how polar bears are dying out.
Image via Flickr by Shan213
More in Marketing
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
Instacart launches custom AI assistants for retailers
Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.
AI reshapes agency economics, but their contracts are still scrambling to catch up
AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.