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Confessions of a Young Digital Media Planner

Digiday goes behind the curtain with a 25-year-old media planner to hear about life of too much work, aggressive vendors and free tickets to Yankees games.

Confessions of an Ad Creative

Confessions of an Ad Creative

Brian Morrissey 02.20.2012
This week, we shift our "Confessions" series to look at the creative side of the agency business, once the cornerstone of advertising. The Mad Men of yesteryear are a thing of the past, but the ad world is still organized ... 
Can Agencies Build Products?

Can Agencies Build Products?

Brian Morrissey 02.20.2012
Digiday is running a series of video interviews with agency leaders on how to build the modern agency. The series is made possible through the sponsorship of Videology, a video advertising platform. Kenny Tomlin doesn’t have the typical pedigree of an ... 
This is How the Ad World Sees Itself

This is How the Ad World Sees Itself

Jack Marshall 02.20.2012
You've seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it's time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks ... 
Why Brands Must Give as Much as They Take

Why Brands Must Give as Much as They Take

Erika Schnitzer 02.17.2012
Rocky Novak, director of digital development at Fallon Minneapolis, believes in focusing on the consumer, not the technology, as well as in building interactions between consumers and brands. Novak’s group is responsible for strategy, design, production, analytics and development for ... 
Life on an Agency Trading Desk

Life on an Agency Trading Desk

Jack Marshall 02.16.2012
Inspired by the media buyer and media seller slides we've seen this week, Digiday tried its hand at characterizing the life of an agency trading desk worker. Feel free to submit ideas of your own to the address below.  
Life of a Media Buyer

Life of a Media Buyer

Jack Marshall 02.15.2012
Digiday is making an effort to focus on the people in the digital media industry and on what really makes them tick. That's not just the high-level execs who have been around online since the late '90s but the 20-something ... 

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