Digiday goes behind the curtain with a 25-year-old media planner to hear about life of too much work, aggressive vendors and free tickets to Yankees games.
This week, we shift our "Confessions" series to look at the creative side of the agency business, once the cornerstone of advertising. The Mad Men of yesteryear are a thing of the past, but the ad world is still organized ...
Digiday is running a series of video interviews with agency leaders on how to build the modern agency. The series is made possible through the sponsorship of Videology, a video advertising platform.
Kenny Tomlin doesn’t have the typical pedigree of an ...
You've seen the Media Buyer, Media Seller, and Agency Trading Desk slides. Now it's time for a characterization of the inter-department relationships and tensions that exist within agencies themselves. We think this originated from the Facebook page of Jacek Gadzinowski. Thanks ...
Rocky Novak, director of digital development at Fallon Minneapolis, believes in focusing on the consumer, not the technology, as well as in building interactions between consumers and brands. Novak’s group is responsible for strategy, design, production, analytics and development for ...
Inspired by the media buyer and media seller slides we've seen this week, Digiday tried its hand at characterizing the life of an agency trading desk worker. Feel free to submit ideas of your own to the address below.
Digiday is making an effort to focus on the people in the digital media industry and on what really makes them tick. That's not just the high-level execs who have been around online since the late '90s but the 20-something ...