Google Pays Users for Browsing Data
Jack Marshall 02.10.2012
Ad giant will pay users up to $25 a year for access to behavioral data collected directly from their browser. 
The Rich to Get Richer in Digital Ad Sales
The digital media business is famously fragmented, but that hides the fact that a huge chunk of spending goes to a handful of firms. That trend should continue unabated, according to a new forecast. EMarketer estimates that by 2014 the market ...
Shift to Digital Media Evaporates Ad Dollars
The shift from analog to digital media is often heralded as a move to “efficiency.” What that means at the end of the day is it’s easier for marketers to do more with less, and that usually means ad spending. More ...
Targeted Ad Opt-Outs Not Slowing Digital Industry
Here's a riddle: What's a good opt-out rate for online behavioral ads to show the industry's self-regulation program is working? Too low, you could argue it shows the advertising-options icon isn't getting through. Too high, and it's a sign people ...
Worth Reading: Nike’s Media End-Around
Nike has long been the epitome of the brand marketer, creator of iconic campaigns like “Bo Knows” and “Just Do It.” But for years now, Nike has shifted away from the top-down traditional media approach. The seminal moment in this ...
Ad-Targeting Critic's View
The online ad industry is by no means short of critics, with a virtual army of privacy organizations and consumer-advocacy groups decrying its methods. Most argue Internet users should have more control over how and why their data is being ...
Google Lays Groundwork for Cross-Device Ads
Google ignited an uproar when it changed its privacy policy to be able to combine data across services. Now, it appears to be making moves that would position it to deliver ads linking desktop behavior with mobile use, and vice ...
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