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A Digiday examination of the websites of the 50 top global brands found many haven’t bothered to tailor content to visitors from phones and tablets..
Broadcast TV news, once derided as being on its last legs, hopes social media can put some pep in its step.
Brands want content that people love, so the funny e-card site makes funny branded ones that get passed around the Web.
Facebook and Google are expected to control half of the U.S. display ad market by 2014, per eMarketer.
There’s more evidence that ad dollars in analog media become dimes in digital, where marketers can gather audiences on the cheap.