Apple’s Got an App Discovery Problem
Jack Marshall 02.08.2012
Even great apps need to be discovered. Through neglect or indifference, Apple’s fumbled the ball on making it easy for people to find new apps. 
Many Brands Flunk Mobile Test
If the memo went out that mobile is the future, someone forgot to copy the world's leading brands. Digiday examined the websites of the top 50 global brands of 2011, as ranked by Interbrand, and found that 19 do not currently feature ...
Twitter Outsources Ad Innovation
Twitter is inching toward an ad platform, but it seems every step the company takes in creating its ad platform is just an effort to play catch-up to the third-party companies that are working much faster to address brands’ and ...
Why Location is Key to Mobile Ad Dollars
Publishers are struggling to make money off their mobile ads, relying for the most part on ad networks to fill inventory at low rates. That's no surprise since most publishers in mobile lack its most important signal: location. "We get a ...
Why Mobile Ads Fall Short
Recently, I sat down with a group of industry professionals to hammer out a pressing issue facing the advertising industry. Creative and technical leaders from digital and traditional agencies came together with other mobile experts to judge submissions to the ...
Is the Browser the Secret to Mobile Ad Targeting?
Despite what many ad networks may claim, targeting capabilities for the mobile channel remain relatively rudimentary. Without a cookie, the promise of mobile targeting remains mostly just that: a promise. But browser manufacturer Opera has a trick up its sleeve, in ...
TV Guide Looks Beyond Standard Mobile Ads
Large publishers now attract significant audiences from mobile devices, but few monetize those eyeballs successfully with display ads. The problem they have is the continued commoditization of their mobile inventory, which is often aided by the standardized formats they use. Advertisers ...
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