WSJ Takes to Pinterest for Fashion Week
Saya Weissman 02.10.2012
The Wall Street Journal isn’t the first publication you’d think of jumping on hot social trends, but it’s active on Pinterest. 
NBC News Takes on Social TV
The death of broadcast TV news has been greatly exaggerated. And social media might just breathe new life into it. NBC is betting social channels can invigorate "The Today Show," "NBC Nightly News" and its other news programs. The network, which ...
Good Idea: Someecards Makes Brands Funny
Nowadays brands want to be the life of the party in social media. There’s a problem: Most aren’t so funny. Enter Someecards, home to Internet funny in the form of deadpan e-cards. The small publisher is differentiating from the pack by ...
How a Chemical Company Became a Publisher
Many brands have gotten religion when it comes to becoming publishers. The question is just how they go about doing it. When people hear brands as publishers, they might think of prestige brands like Nike or AmEx. That might be ...
Publishers Enter the API Era
The tech world is obsessed with platforms. Facebook and Twitter have grown, in large part, thanks to opening up to outside developers. More companies are doing so in the form of application programming interfaces, which allow data to be easily ...
Jane Pratt Takes The Web
At a time before blogs, Twitter and Facebook, Jane Pratt was honing skills that are now keys in social media: transparency and authenticity. As the founding editor of Sassy in 1988, she brought risque topics to the forefront (often with ...
Tumblr Inches Into Media
Like fellow platforms Google, Facebook and Twitter, Tumblr rejects the label media company. But unlike them, it’s not as shy about getting into the creation business. Earlier this month, the hot blogging platform-cum-social network made an interesting move in hiring two ...
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