HuffPo’s $30M Bet on Video
Josh Sternberg 02.02.2012
AOL introduces the Huffington Post Streaming Network; a $30 million streaming video experiment. 
Publishers Need To Go On Audience Offensive
Publishers spend years, sometimes decades, and millions of dollars building up their brand’s value -- and for good reason. A site can drive a significant amount of revenue by selling content adjacencies and promoting the brand halo effect of advertising ...
Worth Reading: Netflix as Internet TV Net
Netflix is hitching its wagon to the future being video content delivered over the Internet. That basic belief underpins its bold move to de-emphasize its DVDs-by-mail business in favor of its streaming offering. CEO Reed Hastings wrote his quarterly letter to investors ...
YouTube Stars Pitch New Movie Chronicle
The YouTube response videos to the movie "Chronicle" are already popping up -- a week before the movie opens. That’s because 20th Century Fox, the studio behind the teen sci-fi drama, has commissioned several YouTube stars to produce clips inspired by ...
Worth Reading: Mark Cuban on TV's Edge
Mark Cuban raised some interesting points in a recent blog post comparing online video audiences to TV ones. His main argument is that the TV business is going from strength to strength while YouTube and others in the online video ...
Video DSPs Take Hold
Thanks to video demand-side platforms, you can buy video inventory on The Huffington Post, all over YouTube and individual sites like College Humor. You can make sure you don’t buy anything else you don’t want. And most likely, the inventory is ...
Investors Give Social TV a Thumbs Up
Social TV is undoubtedly a hot topic in the media world, with every TV executive becoming more and more enamored with the thought of any potential ratings boost from viewers who tweet, Facebook chat, dutifully watch with their iPads on ...
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