http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Thu, 23 Feb 2012 05:04:35 +0000 hourly 1 http://www.digiday.com/social/pinterest-has-a-copyright-problem/#comment-477 The Pinterest Brand Bubble | Digiday Thu, 23 Feb 2012 05:04:35 +0000 http://www.digiday.com/?p=7068#comment-477 [...] opportunity for Pinterest, assuming it continues its growth and can navigate copyright issues, is to fill a niche for brands in how they reach consumers. Facebook is clearly the hub of most [...] [...] opportunity for Pinterest, assuming it continues its growth and can navigate copyright issues, is to fill a niche for brands in how they reach consumers. Facebook is clearly the hub of most [...]

]]> http://www.digiday.com/video/yahoos-tv-effort-fades-into-background/#comment-478 Antony Freeman Thu, 23 Feb 2012 04:05:46 +0000 http://www.digiday.com/?p=3687#comment-478 Sounds like Mike Shields is a dedicated Apple user. I don't like MS or AP but you gotta admit it... they know how to sell water to a fish. Sounds like Mike Shields is a dedicated Apple user. I don't like MS or AP but you gotta admit it… they know how to sell water to a fish.

]]> http://www.digiday.com/data/shift-to-digital-media-evaporates-ad-dollars/#comment-476 “Shift to Digital Media Evaporates Ad Dollars” | dm2hispanics.com Thu, 23 Feb 2012 02:06:33 +0000 http://www.digiday.com/?p=7230#comment-476 [...] “The shift from analog to digital media is often heralded as a move to “efficiency.” What that means at the end of the day is it’s easier for marketers to do more with less, and that usually means ad spending. More evidence is coming in that marketers have used the long economic downturn not just to temporarily pull back ad dollars but to begin rethinking whether they’re needed. This is coming hand in hand as marketing budgets inexorably shift to digital channels, where marketers can execute a variety of programs on the cheap. The Society of Digital Agencies notes this in its new annual state of the industry report. The group hired Econsultancy to survey 651 marketers and agencies, about evenly split between the two camps. The results led the group to conclude that a dollar shifted from analog media becomes 20 cents spent in digital media. That would be an eye-popping 80 percent discount.” read it in DIGIDAY [...] [...] “The shift from analog to digital media is often heralded as a move to “efficiency.” What that means at the end of the day is it’s easier for marketers to do more with less, and that usually means ad spending. More evidence is coming in that marketers have used the long economic downturn not just to temporarily pull back ad dollars but to begin rethinking whether they’re needed. This is coming hand in hand as marketing budgets inexorably shift to digital channels, where marketers can execute a variety of programs on the cheap. The Society of Digital Agencies notes this in its new annual state of the industry report. The group hired Econsultancy to survey 651 marketers and agencies, about evenly split between the two camps. The results led the group to conclude that a dollar shifted from analog media becomes 20 cents spent in digital media. That would be an eye-popping 80 percent discount.” read it in DIGIDAY [...]

]]> http://www.digiday.com/publishing/publishers-enter-the-api-era/#comment-475 Bokmärken för February 22nd från 17:18 till 17:18 « Coverage Thu, 23 Feb 2012 01:37:25 +0000 http://www.digiday.com/?p=7137#comment-475 [...] Publishers Enter the API Era | Digiday – RT @anettenovak: Publishers attempts to #monetize #API's still show weak results:   [...] [...] Publishers Enter the API Era | Digiday – RT @anettenovak: Publishers attempts to #monetize #API's still show weak results:   [...]

]]> http://www.digiday.com/data/the-rich-to-get-richer-in-digital-ad-sales/#comment-474 Michel Burgerhof Wed, 22 Feb 2012 21:27:44 +0000 http://www.digiday.com/?p=7240#comment-474 50%.. wow 50%.. wow

]]> http://www.digiday.com/data/shift-to-digital-media-evaporates-ad-dollars/#comment-473 Keith Hawn Wed, 22 Feb 2012 20:43:54 +0000 http://www.digiday.com/?p=7230#comment-473 Doesn't jibe at all with offline per-type spending patterns - e.g., radio spending has not fallen 80% etc etc. Doesn't jibe at all with offline per-type spending patterns – e.g., radio spending has not fallen 80% etc etc.

]]> http://www.digiday.com/mobile/twitter-leaves-ad-innovations-to-others/#comment-472 Lau Ardelean Wed, 22 Feb 2012 19:14:14 +0000 http://www.digiday.com/?p=7199#comment-472 The social ecosystem is doing for Twitter what the open-source ecosystem did for Linux. Kudos 140 Proof for innovating and turning up the #scale dial! Relevant adverts are what we need more of as we navigate the sea of online ads. The social ecosystem is doing for Twitter what the open-source ecosystem did for Linux. Kudos 140 Proof for innovating and turning up the #scale dial! Relevant adverts are what we need more of as we navigate the sea of online ads.

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