5Qs
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Social ROI Isn’t a Mystery
Giselle Abramovich 05.14.2012Marketing Evolution’s Rex Briggs says people who say social media is not about ROI are wrong.
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Do Agencies Need Chief Digital Officers?
Brian Morrissey 05.09.2012Mike Parker, newly minted chief digital and innovation officer at McCann, talks about why agencies still need the role and the challenges of innovation in an age of procurement.
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How Havaianas Battles Digital Fragmentation
Giselle Abramovich 05.02.2012Marketing director James Anstey talks about why brands need to focus on quality (and distribution) over quantity when it comes to content.
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Pretzel Crisps’ Unique Approach to Twitter
Giselle Abramovich 05.02.2012The Snack Factory brand is focused on unique tactics for key social platforms as part of an overarching social strategy.
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Sony Music Exec Predicts Google Plus Demise
Giselle Abramovich 04.30.2012Sony Music Entertainment exec Kyle Sherwin expects the platform to be abandoned by Google within the next year. He’s also not as down on Web banners as others.
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Meet the Guy Who Thinks You Might be a ‘Klouchebag’
Saya Weissman 04.30.2012Tom Scott, creator of new Klouchebag, the standard for Twitter “Asshattery,” talks to Digiday about why striving for social media cred is a waste of time.
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Why Publishers Need to be in a TV State of Mind
Giselle Abramovich 04.26.2012When it comes to video, many video content creators are hurt by their cable agreements, warns Clearstream’s Brian Mandelbaum.
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Publishing in the Big Data Era
Josh Sternberg 04.24.2012Sachin Kamdar, CEO of social analytics company Parse.ly, talks to Digiday about how publishers can benefit by digging into the data to drive engagement with readers.
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Why Spotify Wants More Than Ads From Brands
Jack Marshall 04.24.2012The music service’s deal with Coke is about more than ads, according to Spotify chief revenue officer Jeff Levick. It wants to work with brands in ways that help both sides beyond an insertion order.
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Why VivaKi’s Curt Hecht is Going to Weather
Brian Morrissey 04.13.2012The key Publicis digital exec is switching to the sell side to lead revenue at The Weather Channel, where he sees big opportunities in data, mobile and local.
