Explainer
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Explainer: What SOPA Means for the Online Ad Industry
Carla Rover 11.17.2011The digital media world is uniting in its opposition to an anti-piracy bill making its way through Congress. Here’s why the ad industry is likely to emerge unscathed from the doomsday scenarios.
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Explainer: Why Pixel Tracking is Increasingly Popular
Carla Rover 11.02.2011Websites and ad networks are increasingly reliant on small, clear graphics files inserted on webpages that can help with analytics, retargeting and other needs of digital marketing.
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Why Device Fingerprinting Matters
Jack Marshall 10.24.2011The cookie could give way to a far more accurate (and intrusive) method of tracking based on unique signals broadcast from cell phones and other digital devices.
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Explainer: Data Relationship Analysis
Carla Rover 10.13.2011It’s not just the amount of data that you use to develop consumer insights and carve out audience segments, it’s how you look at your data.
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Explainer: Big Data Analytics
Carla Rover 09.29.2011Big data isn’t just about online clicks and sales in digital advertising. An emerging field of analytics is pulling offline data from multiple sources and merging it with online metrics to create more holistic attribution models than ever before.
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Explainer: Why Financial Services Have Laxer Marketing Regulations
Carla Rover 09.27.2011The serpentine legislation encircling advertisers and data miners stands in stark contrast to the relatively lax laws allowing financial institutions to track and tag consumers, often indefinitely.
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Explainer: Big Data
Carla Rover 09.14.2011Big data isn’t just a vague concept of large amounts of data; for marketers, it’s the backbone of valuable consumer insights.
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Explainer: UltraViolet Coming to Every Device Near You
Anne Sherber 09.13.2011A digital locker will store all your movies so you only have to buy them once. That is unless you want to see a Disney film.
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Explainer: Why Google’s Anti-Pseudonym
Carla Rover 09.06.2011The much debated war over pseudonyms and real names on Google+ has a lot to do with Google’s possible integration of Google+ click data with organic search results.
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Explainer: Facial-Recognition Targeting
Carla Rover 08.31.2011The new realm of ad targeting is venturing into a new landscape: the human body.
