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  • Ray William Johnson

    Meet the HBO of The Internet

     

    The Culver City, Calif.-based Maker Studios is quietly looking to define Web entertainment, yet its aspirations are high. The company only wants to be the HBO of the Internet.


  • three_screens

    Good Luck With Three-Screen Metrics

     

    It feels like digital buyers and sellers are constantly complaining about the lack of reliable three-screen measurements. And it feels like the industry’s top research companies have been promising to address this issue forever.


  • marketstall

    Mobile’s Quality + Scale Challenge

     

    Medialets is morphing from a mobile rich media provider into a private exchange in the hopes of letting advertisers run campaigns with quality publishers at a breadth that makes them worthwhile.


  • ipad-remote-control-r2

    CES Diary: Device Overload Ahoy!

     

    There are so many devices to distribute content on now that it’s almost too much of a good thing. Plus: Microsoft rolls out the choir, Intel tries again with ultrabooks, and your phone as remote control.


  • miso

    Social TV Apps Woo Brands

     

    As the audiences of second-screen and social TV services begin to grow, so too do the opportunities they present brands and agencies.


  • Yahoo-TV-Widgets-Now-Available-on-Sony-s-BRAVIA-LCD-TVs-2

    Yahoo’s TV Effort Overshadowed

     

    Connected TVs were all the rage at the Consumer Electronics show this year, with manufacturers leading the charge. So where does that leave Yahoo TV?


  • hulu also like

    Hulu’s Originals Problem

     

    Hulu wants to produce a lot more original programming in 2012. However, it’s core audience still turns to the site for big name TV and movie content, meaning that Hulu needs to become a better programmer.


  • double

    ComScore’s Power Play

     

    Third-party Web measurement ComScore wants to go beyond providing audience data, to inserting itself into every step of the online ad campaign process.


  • stopstealing

    Why the Tech World’s in Denial on IP

     

    The industry’s reaction to SOPA is over-the-top, and ignores the reality that piracy is a serious problem, yet one that has benefited many Web companies.


  • lazarshira

    Shira Lazar: Stream Queen

     

    Shira Lazar is one of the most ubiquitous talents in the Web video world. Can she build a breakout hit?


  • remodelista

    Tidying Up the Web

     

    The Web’s awash in a riot of ads, links and content. There’s hope that the Webpage can be rethought to present content and brand advertising more beautifully.


  • Cherry-Picking

    Video DSPs Take Hold

     

    TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?


  • artgallery

    Brands Want Content Curator Jobs

     

    Brands want to be publishers, only they often don’t have the chops. Many are leaning more on curation as a content play. Will it fly?


  • anonymousperson

    Confessions of an Ad Sales Exec

     

    An ad sales veteran gives the scoop on the frustrations sellers have with agencies, why automation can be overrated and the time an agency asked for Justin Bieber backstage passes.


  • farm

    Can Demand Media Come Back?

     

    Demand Media made its name on high-quantity content that critics say is often low quality. It’s betting on augmenting the mass approach with higher quality, brand friendly content.


  • newspapers

    Publishers Enter the API Era

     

    Publishers like The New York Times, USA Today and The Guardian are hoping APIs will help them unlock additional revenues.


  • bubbles

    The Pinterest Brand Bubble

     

    Pinterest is Silicon Valley’s latest darling, and the brands are jumping on board, whether or not they are ready.


  • numbers

    Moneyball Comes to Publishing

     

    Publishers are looking at the wrong data to most effectively monetize a site, says Michele DiLorenzo, CEO of JumpTime. But what data should they be looking at? Digiday digs in.


  • Budweiser

    Why Bud Bets on QR Codes

     

    Even though only 6 percent of American mobile users scan QR codes, Budweiser is placing its bets on codes for a new campaign meant to celebrate the brewer’s history.


  • anonymousperson

    Confessions of a PR Pro

     

    See what a PR executive at a large agency says about the love/hate relationship between hack and flack, the revolving door that seems to be an epidemic in the industry and the difference between publicity and strategic communications.


  • dr

    Don’t Call Me Guru

     

    Reuters social media editor Anthony De Rosa is helping bring the wire service into the Facebook and Twitter era.


  • ipad

    Publishing in the iPad Era

     

    Despite the hype around tablets and the opportunities they present publishers, many appear slow to adapt to the channel.


  • sxsw

    Why the Ad World Flocks to SXSW

     

    Brands and agencies are flocking to Austin this weekend, but is it really a must-attend event, or just a good excuse to party?


  • tornado

    P&G’s New Approach to Digital

     

    P&G’s Marc Pritchard says the company plans to focus its efforts on building relationships, not building brands, through mobile and social media channels.


  • h

    The Unexpected Demise of Great Brands

     

    Brands never see the unexpected coming. The tragic thing about the many recent instances of failed brands is their fate could have been avoided, according to Peter Horan.


  • troll

    Can Internet Commenting Be Saved?

     

    Commenting has become the bane of existence for many publishers. Now, publications are trying hard to kill the trolls that lurk on their sites.


  • bain3

    Twitter’s Sleepless Adman

     

    Adam Bain has the tough job of translating Twitter’s huge audience into a big-time ad business. There’s no rest for the weary.


  • anonymousperson

    Confessions of an Agency CEO

     

    Running an ad agency isn’t what it used to be. Clients want free ideas, showing little loyalty to agencies. But through it all, the ad business is still fun, our insider says.


  • no

    The Curation Wunderkind

     

    Noah Brier is looking at new ways to help brands understand the social Web. His answer? Curation.


  • Lowe's

    Retailers Discover Pinterest Power

     

    Pinterest’s shininess rests on its ability to group like-minded individuals who are likely to influence one another’s purchase intent. Here are some strategies to help use Pinterest to drive sales.


  • anonymousperson

    Confessions of a Publisher

     

    Digital publishers face major challenges. As part of Digiday’s Confessions series, we spoke with a publisher of a large media network to dish about the industry.


  • quaker-oats-promo

    Social Media ROI Arrives

     

    Social media has long relied on squishy metrics like engagement. AmEx is proving smart social rings cash registers.


  • island

    Digital Shops Tap Far-Flung Locales

     

    Independent agencies are bucking the usual trend of international expansion, stepping out to fast-growing markets in Africa and the Middle East rather than boring old Europe.


  • anonymousperson

    Confessions of a Social Media Expert

     

    Social media managers deal with agencies that aren’t integrated, pressure to pile on Facebook likes and a bad rap because there are many charlatans out there.


  • Businessmen

    The Forgotten Social Network: LinkedIn

     

    LinkedIn gives brands access to top executives with buying power and yet, brands aren’t professing their love for the platform, like they are with Facebook and Twitter.


  • smm

    The Social Revolution Hits E-Commerce

     

    Social commerce is real and here to stay. Here’s what brands like Capital One, Xerox and Kimberly Clark have to say about their efforts to become more social.


  • kokich

    Why Brands Should Do, Not Say

     

    Razorfish’s chairman sees many brands chasing the champions of the mass media era. Modern brands like Nike are the marketers to emulate in the 21st century.


  • anonymousperson

    Confessions of an Ad Tech Exec

     

    A top player in the advertising technology world spills the beans on the problems of low-quality inventory on exchanges, and why the ad-tech world isn’t as complicated as some make it out.


  • levick2

    Why Spotify Wants More Than Ads From Brands

     

    The music service’s deal with Coke is about more than ads, according to Spotify chief revenue officer Jeff Levick. It wants to work with brands in ways that help both sides beyond an insertion order.


  • AP

    Inside The AP’s Social Strategy

     

    The AP is one of the world’s most important resources of information. Here’s how it uses social media to get that information out.


  • anonymousperson

    Confessions of a Startup CEO

     

    An entrepreneur comes to the defense of VCs, predicts ad tech is destined to be Google’s turf, and sees banner ad prices going to near zero.


  • adtechplanner

    Enter the Media Tech Planner

     

    The complexity of online advertising is at such a point where it makes sense for agencies to create a new role to manage it, according to Mediasmith’s Dave Smith.


  • Social MEdia

    Metrics in the Social Media Era

     

    Brand managers from Nissan, Campbell’s and Sears weigh in on the thorny issue of how to track returns for social media efforts.


  • hurdles

    4 Hurdles for Web Video

     

    Legalities, mobile, metrics and quality of inventory are the biggest challenges in online video advertising.


  • mayer

    Is Mayer Right for Yahoo?

     

    The Valley loves Marissa Mayer, but to Madison Avenue, she’s an unknown quantity who might again shift Yahoo from a media focus.


  • Slate

    The Evolution of Slate

     

    A granddaddy of digital media, Slate has come a long way since it was updated once a week. Can it thrive on the modern Web?


  • anonymousperson

    Confessions of an Angel Investor

     

    An early-stage investor on the problems of rockstar startup CEOs, unrealistic expectations of startup life, and outsized Silicon Valley egos.


  • welcomemat

    Are ‘Welcome Ads’ the New Popups?

     

    Visit top-tier publishers like Fast Company and The New York Times and you’ll likely get blocked by a giant ad message. Is this worth the trade off?


  • FOr Rent

    What’s a Twitter Follower Worth?

     

    Twitter and Facebook’s ad products are premised on selling connections. The problem is brands don’t really own them; they rent them.


  • Tape Measure Image

    The Social Metric Myth

     

    Gone are the days when brands would justify their online media spend via spreadsheets filled with numbers. Welcome to the social media age.


  • Integration

    The Integrated Marketing Imperative

     

    Brands may be relying on siloed, one-off efforts instead of integrated campaigns because it can be difficult to have a strong collaboration and communication between agency partners and teams.


  • gift

    Agencies Play Coy on Gifts

     

    Sellers ply ad buyers with all manner of perks, from weekend outings to sunglasses and custom jeans. It’s hard to say if this violates agency policies.


  • storm warning

    The Mobile Maelstrom

     

    There’s a huge gap between mobile revenue and desktop revenue, and publishers are not worried. They should be.


  • H&R Block

    How H&R Block Got Social Religion

     

    H&R Block’s social media chief talks about how the 54-year-old brand is working to integrate social media into all it does, both from a marketing perspective and beyond.


  • israelflag

    Why Israel is Driving Ad Tech

     

    The nation’s history, culture, and military service requirements foster the perfect environment for digital innovation.


  • Cutting Costs

    Social as Cost-Cutting Tool

     

    Using social to help reduce organizational expenses is just as important as proving ROI, yet it is often overlooked.


  • tightropewalker

    YouTube Preps for Mobile Era

     

    The Google-owned video giant is taking a conservative approach to mobile advertising, betting that making it easy will trump fancy innovations.


  • luamscape

    Agencies Combat Ad Tech Chaos

     

    The explosion of technology firms serving the media world puts the pressure on agencies to separate the winners from the losers.


  • assemblyworker

    Agencies in the Age of Machines

     

    The media agency of the future better master the programmatic, data-driven side as well as the consultative, high-touch business.


  • sales team

    Is the Portal Era Really Over?

     

    Demand Media’s Joanne Bradford believes few things are replaced. In fact, many new players are taking pages from those that came before them.


  • tablet with puzzle

    The Atlantic Tries Native Ads

     

    The Atlantic is pushing its native ad platform, Native Solutions, with the hopes of helping brands connect with its audience and create a new revenue stream.


  • answersign

    Facebook’s DR Problem

     

    As a direct-response platform, Facebook might be lacking, but that’s because it’s big potential is with brands.


  • Mobile Advertisin

    The Mobile Challenge

     

    Industry bigwigs, including L’Oreal’s Marc Speichert, Ogilvy’s Shelly Lazarus, The Economist’s Nick Blunden and Magna’s Tim Spengler, weigh in on where mobile’s going.


  • talent

    Can Agencies Solve The Talent Problem?

     

    Goodby’s Alison Kent-Smith, BBDO’s Simon Bond and Gannett’s David Payne weigh in on how the ad world can attract and keep its best and brightest.


  • content

    Should Brands Focus on Content or Utility?

     

    Industry leaders like Buzzfeed’s Jon Steinberg, Business Insider’s Julie Hansen and Forbes’ Meredith Levien answer the question of content versus utility for brands.


  • forbesbldg

    Forbes Sees Hope in Sponsor Content

     

    Forbes has been at the forefront of the current sponsored content wave. Now it’s rebranding its AdVoice platform to address the blurring lines between advertising and content.


  • aarpvideo

    Can AARP Become a YouTube Hit?

     

    The sprawling organization of retirees plans to become a mini-cable network with a slate of original Web video programming.


  • questionmark

    What is ‘Native Advertising’?

     

    Some trumpet it, others roll their eyes. Digiday asked leaders from Tumblr, BuzzFeed, The Economist and others to say what it means to them.


  • money

    Instagram’s Real Ad Opportunity

     

    Forget the conspiracy theories about “stealing” photos for brands. Instagram will follow the Facebook playbook for making money.


  • vegas

    The Secret Life of Agency Execs at CES

     

    Agencies invaded what was once a geek mecca, but they’re less likely to join the masses on the showroom floor and more apt to schmooze clients, get VIP previews and party.


  • lifeline

    Sponsored Content: Slippery Slope or Lifeline?

     

    If there’s one thing the journalism establishment does well, it’s hand-wringing. This is a profession that depends, in large part, on advertising to sustain itself, yet is clearly ambivalent about its utility. The latest boogeyman of newsrooms is sponsored content.


  • mirage

    The NewFronts Mirage

     

    The Internet’s version of the TV upfronts has some glitz, but it’s missing big money changing hands.


  • Trees and Money2

    Publishers: Beware of Easy Money

     

    Retargeting companies are offloading publisher inventory, something publishers should be wary of, according to Vivaki’s Marco Bertozzi.


  • star stickers

    Digiday’s Best of the Week

     

    Retailer’s alarming stats, quality versus automated content marketing, and Quartz’s twenty-first-century publishing plans were the highlights at Digiday this week.


  • social leader

    The Social CEO

     

    When CEOs are social, ROI of time and effort include improved company reputation, business results and employee engagement.


  • young professionals

    The Promise of Millennials

     

    Social media agency Evolution Bureau’s CEO talks about the key to managing millennial talent and what they bring to the table.


  • sesame street

    How PBS Won at Digital

     

    PBS’s digital arm, Digital Studios, has seen significant growth since it started last year. But it still needs to find ways to generate revenue.


  • Cannes rooftops

    Ad Tech Crashes Cannes

     

    The Lions festival is about creativity, but ad tech companies are muscling in on the action.


  • organized binders

    How Brands Organize for Data

     

    Mastercard’s global social media structure, SAP’s Test Lab and Conde Nast’s Marketing Analytics unit are examples of internal digital marketing environments.


  • creativesand

    Google’s Embrace of Cannes

     

    In just a few years, the tech giant has gone from standoffish to Madison Avenue to fully embracing the ad world’s creative class.