Mobile ads will succeed when they’re not viewed as mobile ads, just ads placed in the right context.
The Culver City, Calif.-based Maker Studios is quietly looking to define Web entertainment, yet its aspirations are high. The company only wants to be the HBO of the Internet.
It feels like digital buyers and sellers are constantly complaining about the lack of reliable three-screen measurements. And it feels like the industry’s top research companies have been promising to address this issue forever.
Medialets is morphing from a mobile rich media provider into a private exchange in the hopes of letting advertisers run campaigns with quality publishers at a breadth that makes them worthwhile.
There are so many devices to distribute content on now that it’s almost too much of a good thing. Plus: Microsoft rolls out the choir, Intel tries again with ultrabooks, and your phone as remote control.
As the audiences of second-screen and social TV services begin to grow, so too do the opportunities they present brands and agencies.
Connected TVs were all the rage at the Consumer Electronics show this year, with manufacturers leading the charge. So where does that leave Yahoo TV?
Hulu wants to produce a lot more original programming in 2012. However, it’s core audience still turns to the site for big name TV and movie content, meaning that Hulu needs to become a better programmer.
The digital media industry is preoccupied with ad spend forecasts and predictions, despite the fact they’re often entirely inaccurate.
Third-party Web measurement ComScore wants to go beyond providing audience data, to inserting itself into every step of the online ad campaign process.
The industry’s reaction to SOPA is over-the-top, and ignores the reality that piracy is a serious problem, yet one that has benefited many Web companies.
Shira Lazar is one of the most ubiquitous talents in the Web video world. Can she build a breakout hit?
The Web’s awash in a riot of ads, links and content. There’s hope that the Webpage can be rethought to present content and brand advertising more beautifully.
TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
Brands want to be publishers, only they often don’t have the chops. Many are leaning more on curation as a content play. Will it fly?
Digiday is taking a stab at our own Ryan Gosling Tumblr. Only RG’s smoldering looks can bring sexy to ad tech jargon.
BuzzFeed’s editor-in-chief and former Politico reporter Ben Smith talks to Digiday about publishing for the social Web.
The Daily was launched with much fanfare a year ago. It’s been a bumpy ride, but there are hopeful signs for the ambitious digital publishing bet.
New rich-media ad formats will run across the social network’s mobile and desktop properties, according to an agency briefed on the offering.
Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
New Chrome for Android browser and privacy policies will pave the way for powerful cross-device ad targeting.
The Wall Street Journal isn’t the first publication you’d think of jumping on hot social trends, but it’s active on Pinterest.
An ad sales veteran gives the scoop on the frustrations sellers have with agencies, why automation can be overrated and the time an agency asked for Justin Bieber backstage passes.
Demand Media made its name on high-quantity content that critics say is often low quality. It’s betting on augmenting the mass approach with higher quality, brand friendly content.
Social ads might not work, but what about promoting nice things people say in social media? Different story.
The Guardian is one of the first publishers to go all-in with a Facebook publisher app. In five months, it’s racked up 6 million users.
The biggest pet peeve ad sellers have with the buy side is not hearing back from RFPs. In fact, the majority in a Digiday-SellerCrowd poll said they don’t hear back over half the time they fill out RFPs.
Publishers like The New York Times, USA Today and The Guardian are hoping APIs will help them unlock additional revenues.
Many core features of Twitter weren’t built by the company. That might end up being the case when it comes to its ad model.
Pinterest is Silicon Valley’s latest darling, and the brands are jumping on board, whether or not they are ready.
The publisher now gets more traffic via mobile than desktop devices, making it imperative to find an ad strategy that matches this shift.
Publishers don’t trust Google, agency trading desks or ad networks. Here’s why.
Publishers are looking at the wrong data to most effectively monetize a site, says Michele DiLorenzo, CEO of JumpTime. But what data should they be looking at? Digiday digs in.
Even though only 6 percent of American mobile users scan QR codes, Budweiser is placing its bets on codes for a new campaign meant to celebrate the brewer’s history.
See what a PR executive at a large agency says about the love/hate relationship between hack and flack, the revolving door that seems to be an epidemic in the industry and the difference between publicity and strategic communications.
Digiday speaks with five companies who are rethinking the way we create, filter, consume and distribute content.
Reuters social media editor Anthony De Rosa is helping bring the wire service into the Facebook and Twitter era.
Despite the hype around tablets and the opportunities they present publishers, many appear slow to adapt to the channel.
Brands and agencies are flocking to Austin this weekend, but is it really a must-attend event, or just a good excuse to party?
There’s no straightforward way to buy visibility for apps. Hear about the dark side of mobile app marketing from a practitioner.
P&G’s Marc Pritchard says the company plans to focus its efforts on building relationships, not building brands, through mobile and social media channels.
With all the noise at SXSW, it’s becoming harder for the best products and companies to stand out.
BBH Labs’ Saneel Radia took time with Digiday to answer some questions and hopefully to clarify what BBH’s intentions were with Homeless Hotspots.
Brands never see the unexpected coming. The tragic thing about the many recent instances of failed brands is their fate could have been avoided, according to Peter Horan.
Relationships and gifts, not algorithms, decide where most dollars go when it comes to online ad sales.
Commenting has become the bane of existence for many publishers. Now, publications are trying hard to kill the trolls that lurk on their sites.
Adam Bain has the tough job of translating Twitter’s huge audience into a big-time ad business. There’s no rest for the weary.
Developers are often seen as the second class in media companies. Maybe that should change.
In-game rewards platform Kiip has struck deals with fitness apps, but they’re still grounded in game mechanics.
Running an ad agency isn’t what it used to be. Clients want free ideas, showing little loyalty to agencies. But through it all, the ad business is still fun, our insider says.
Being a publisher in the digital era isn’t easy. But looking to technology as the (only) answer probably isn’t the way to go.
The ad tech world assures publishers it’s here to help. Publishers aren’t so sure.
Noah Brier is looking at new ways to help brands understand the social Web. His answer? Curation.
Pinterest’s shininess rests on its ability to group like-minded individuals who are likely to influence one another’s purchase intent. Here are some strategies to help use Pinterest to drive sales.
Digital publishers face major challenges. As part of Digiday’s Confessions series, we spoke with a publisher of a large media network to dish about the industry.
Social media has long relied on squishy metrics like engagement. AmEx is proving smart social rings cash registers.
Independent agencies are bucking the usual trend of international expansion, stepping out to fast-growing markets in Africa and the Middle East rather than boring old Europe.
Bunnies, cupcakes and boobs. Here is what ad:tech San Francisco is really like.
Social media managers deal with agencies that aren’t integrated, pressure to pile on Facebook likes and a bad rap because there are many charlatans out there.
Agencies are rooting for the year of mobile. One possible reason: they make more money there.
LinkedIn gives brands access to top executives with buying power and yet, brands aren’t professing their love for the platform, like they are with Facebook and Twitter.
The iPad gave magazine publishers a golden opportunity to find their digital future. Too bad most are screwing it up.
Social commerce is real and here to stay. Here’s what brands like Capital One, Xerox and Kimberly Clark have to say about their efforts to become more social.
A mobile executive at a large publisher believes there’s more talk than action in mobile, and mobile ad networks are mostly slinging banners.
Startup Punch Media sees opportunity in building iPad-specific content from scratch.
Razorfish’s chairman sees many brands chasing the champions of the mass media era. Modern brands like Nike are the marketers to emulate in the 21st century.
The Digital Content NewFronts tout original programming on the Internet for advertisers to subsidize. But is it actually necessary?
A top player in the advertising technology world spills the beans on the problems of low-quality inventory on exchanges, and why the ad-tech world isn’t as complicated as some make it out.
The music service’s deal with Coke is about more than ads, according to Spotify chief revenue officer Jeff Levick. It wants to work with brands in ways that help both sides beyond an insertion order.
Thought Catalog is a niche publication for the hard-to-categorize and hard-to-advertise-to millennial generation; but it is on it’s way to establishing itself as a real media company.
The AP is one of the world’s most important resources of information. Here’s how it uses social media to get that information out.
Is it appropriate for agency execs to take equity in ad-related startups?
Ad tech is famously crowded. That means startups need to find enterprising ways to breaking through to agency decision-makers.
NBC is working to make this summer’s Olympics a social experience.
Is the future of media in research and development? Digiday takes a peek into the New York Times’s R&D Labs.
An entrepreneur comes to the defense of VCs, predicts ad tech is destined to be Google’s turf, and sees banner ad prices going to near zero.
The complexity of online advertising is at such a point where it makes sense for agencies to create a new role to manage it, according to Mediasmith’s Dave Smith.
At a time when many brands are still experimenting in mobile, American Express is tying mobile into hard sales goals.
AmEx is offering in-game incentives to consumers for using a Zynga co-branded prepaid card.
Industry leaders on why you should believe display doesn’t work, clicks don’t matter and digital changes everything.
An agency executive talks about responsive design being a solution to a problem that brands and publishers have been lamenting for a long time now.
A mobile marketing vendor talks about agencies and brands that don’t really get mobile.
Twitter, Facebook and Tumblr each has a nascent ad platform. Will brands — and the public — buy in?
Brand managers from Nissan, Campbell’s and Sears weigh in on the thorny issue of how to track returns for social media efforts.
Data is more than a business imperative at the online dating site. It’s how it built its brand.
An up-and-coming big-agency creative shares his frustrations with killed ideas, unimaginative clients and feckless account people.
Search and display retargeting are the core of the online retailer’s marketing strategy.
Legalities, mobile, metrics and quality of inventory are the biggest challenges in online video advertising.
An ANA study highlights which channels marketers are investing more in and the challenges that haunt the majority of brands in social era.
The Valley loves Marissa Mayer, but to Madison Avenue, she’s an unknown quantity who might again shift Yahoo from a media focus.
Brands talk about creating content but often just do ads. DC Shoes has shown why content wins.
A granddaddy of digital media, Slate has come a long way since it was updated once a week. Can it thrive on the modern Web?
An early-stage investor on the problems of rockstar startup CEOs, unrealistic expectations of startup life, and outsized Silicon Valley egos.
Visit top-tier publishers like Fast Company and The New York Times and you’ll likely get blocked by a giant ad message. Is this worth the trade off?
The newest adult generation is renown for its self-assurance and impatience. Agencies are learning to adjust.
Web advertising is a scale game. That makes it hard for a small publisher trying to avoid the commodity trap of networks to sell direct.
Legacy publishers have gotten tech religion. The only problem is they’re unlikely to attract top tech talent.
Consumption of mobile video is growing, but brands are still figuring out how to use the channel.
Twitter and Facebook’s ad products are premised on selling connections. The problem is brands don’t really own them; they rent them.
Facebook’s not just for long-term engagement. Here are how four brands are driving sales from the platform.
Gone are the days when brands would justify their online media spend via spreadsheets filled with numbers. Welcome to the social media age.
Torrent sites facilitate vast amounts of piracy, yet many of the top players in ad tech continue to do business with them.
Brands may be relying on siloed, one-off efforts instead of integrated campaigns because it can be difficult to have a strong collaboration and communication between agency partners and teams.
Sellers ply ad buyers with all manner of perks, from weekend outings to sunglasses and custom jeans. It’s hard to say if this violates agency policies.
Companies like Outbrain and Taboola are helping publishers develop a user base and make money.
Deutsch LA’s Winston Binch describes his attempts to equip the agency for digital.
Company hopes its “social network for marketers” can help streamline collaboration.
Though most brands have yet to embrace responsive design, Digiday scoured the Web for 10 brands that are ahead of the curve.
There’s a huge gap between mobile revenue and desktop revenue, and publishers are not worried. They should be.
H&R Block’s social media chief talks about how the 54-year-old brand is working to integrate social media into all it does, both from a marketing perspective and beyond.
The nation’s history, culture, and military service requirements foster the perfect environment for digital innovation.
Using social to help reduce organizational expenses is just as important as proving ROI, yet it is often overlooked.
People are sharing random thoughts, where they eat, iPhone pictures, you name it. Are noises next?
The Google-owned video giant is taking a conservative approach to mobile advertising, betting that making it easy will trump fancy innovations.
The explosion of technology firms serving the media world puts the pressure on agencies to separate the winners from the losers.
The media agency of the future better master the programmatic, data-driven side as well as the consultative, high-touch business.
Behance is seing an uptick of agencies looking to gain visibility through its creative portfolio network.
Demand Media’s Joanne Bradford believes few things are replaced. In fact, many new players are taking pages from those that came before them.
The Atlantic is pushing its native ad platform, Native Solutions, with the hopes of helping brands connect with its audience and create a new revenue stream.
As a direct-response platform, Facebook might be lacking, but that’s because it’s big potential is with brands.
Industry bigwigs, including L’Oreal’s Marc Speichert, Ogilvy’s Shelly Lazarus, The Economist’s Nick Blunden and Magna’s Tim Spengler, weigh in on where mobile’s going.
Goodby’s Alison Kent-Smith, BBDO’s Simon Bond and Gannett’s David Payne weigh in on how the ad world can attract and keep its best and brightest.
Industry leaders like Buzzfeed’s Jon Steinberg, Business Insider’s Julie Hansen and Forbes’ Meredith Levien answer the question of content versus utility for brands.
Forbes has been at the forefront of the current sponsored content wave. Now it’s rebranding its AdVoice platform to address the blurring lines between advertising and content.
It’s not just Red Bull and Gatorade in the brand content game. Even the makers of the most ho-hum products are upping their publishing game.
The post-PC publication is giving hints to what news will look like in the mobile era.
Agency execs love the theory of having “skin in the game,” but the model doesn’t work for most client relationships.
USA Today’s recent redesign is visually appealing and has some benefits for advertisers.
While the homepage is still prime real estate, publishers need to prepare for a time in the not-too-distant future when more people arrive through many side doors.
The sprawling organization of retirees plans to become a mini-cable network with a slate of original Web video programming.
Two top agency execs explain why clients are totally screwing up how they select their agencies.
Agencies need to make things to stay relevant, and not just on behalf of brands, agency execs suggest.
“The Young Turks,” a political YouTube channel, could be the template for success in online video.
Is an Obama second term good for the digital media industry? Digiday asked some industry leaders for their thoughts.
The social network is tailoring content based on data it collects from its buttons around the Web. Ads might be next.
Some trumpet it, others roll their eyes. Digiday asked leaders from Tumblr, BuzzFeed, The Economist and others to say what it means to them.
StumbleUpon is betting on the “native ad unit” being what’s called the webpage.
It’s man versus machine in the battle for the future of digital media. Are the machines getting the upper hand?
Brands are fighting battles to get budgets and trying to figure our what mobile-friendly content is.
Don’t bet against TV, and don’t buy into all the hype around native advertising and mobile truly arriving as a force.
2012 saw many publishers chase certain trends up the flagpole. We asked publishers which ones they’ll sit out on for 2013.
Drop Kick Ventures wants to take agencies’ unused ideas and IP and spin them into standalone businesses
When the sensibilities of MoveOn meet The Onion, you get a new kind of viral site with a mission.
The ad sales giant is following Google’s lead in sales, and agencies approve.
Forget the conspiracy theories about “stealing” photos for brands. Instagram will follow the Facebook playbook for making money.
Ad buying is undeniably moving to be more machine-based. That means media shops need to retool their workforce.
Facebook publisher-sharing apps were inherently flawed.
Figuring out data and a workable mobile approach are among the biggest issues that need to be addressed.
Agencies invaded what was once a geek mecca, but they’re less likely to join the masses on the showroom floor and more apt to schmooze clients, get VIP previews and party.
The tech giant’s Frank Holland thinks Microsoft is overlooked as a power player in digital media.
Bleacher Report has supplanted Sports Illustrated as CNN.com’s go-to sports partner. Here’s why it makes sense.
The publisher synonymous with town cars, models and getting rate-card for full-page glossy ads tries to find its world in a brave new digital world.
Execs from Kellogg, Nissan and GE think you shouldn’t discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.
If you’re creating an app for every single campaign, then you’re not fully leveraging browser-based devices.
Many publishers have a new beef with Internet traffic measurement as their audiences move to new platforms.
The brand had its account hijacked, but that might ultimately have worked in its favor.
The Demand Media property deploys its editors to work directly with advertisers on sponsored content.
Now with undeniable scale, Twitter is unveiling an ambitious ad agenda that will step on the toes of Google and Facebook.
360i’s David Berkowitz, Mediassociates’ Ben Kunz, Traction’s Adam Kleinberg and Unilever’s Babs Rangaiah give their highlights.
If there’s one thing the journalism establishment does well, it’s hand-wringing. This is a profession that depends, in large part, on advertising to sustain itself, yet is clearly ambivalent about its utility. The latest boogeyman of newsrooms is sponsored content.
Twitter’s off to a good start in advertising, but it needs to crack targeting and analytics to really increase spending.
Agencies charging clients based on their performance is a nice idea but near impossible to make work.
In a still somewhat nascent field, there are few standard practices for how to tell readers something’s an ad that just acts like editorial content.
Nobody likes autoplay video. And yet top-line publishers turn to it because the money’s good.
In a effort to tap into TV budgets, online video vendors are changing their tack.
Tumblr’s move into mobile advertising is nice, but it’s got a much bigger problem.
The Internet’s version of the TV upfronts has some glitz, but it’s missing big money changing hands.
Supply-side platforms and exchanges continue to help companies inject ads into users’ browsers.
Publishers and advertisers are getting increasingly frustrated by the ad tech black box.
Retargeting companies are offloading publisher inventory, something publishers should be wary of, according to Vivaki’s Marco Bertozzi.
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites.
The decline of the hompepage is fueling the rise of a new brand of interruptive ad.
Ad tech companies are moving beyond online to bring programmatic to out-of-home.
HomeMade Modern is integrating brands with its popular instructional content.
Retailer’s alarming stats, quality versus automated content marketing, and Quartz’s twenty-first-century publishing plans were the highlights at Digiday this week.
When CEOs are social, ROI of time and effort include improved company reputation, business results and employee engagement.
Social media agency Evolution Bureau’s CEO talks about the key to managing millennial talent and what they bring to the table.
Vendors complain about selling to young agency buyers, but agencies face similar challenges selling to clients.
Publishers are starting to tap into the e-commerce potential of tablets with tools like Shop Advisor.
Want a yacht for the week? Expect to fork over $150,000. Killer beach party? Try $200,000.
“Slideshow” has become a dirty word on the Web, and with good reason.
PBS’s digital arm, Digital Studios, has seen significant growth since it started last year. But it still needs to find ways to generate revenue.
The brand’s new Facebook app offers luxurious prizes for creative photo entries.
The Lions festival is about creativity, but ad tech companies are muscling in on the action.
Mastercard’s global social media structure, SAP’s Test Lab and Conde Nast’s Marketing Analytics unit are examples of internal digital marketing environments.
Facebook is closer to pleasing advertisers and users alike by reshaping its promotional products.
Slate has an in-house agency, Slate Custom Group, that helps create content for brands.
Draftfcb Capetown came up with a useful piece of advertising that actually serves a very important safety purpose
Mashable wants to help brands create and distribute ads in real time.
Myspace’s latest brand partnership brings special musical performances online for more fans.
In just a few years, the tech giant has gone from standoffish to Madison Avenue to fully embracing the ad world’s creative class.