Viewpoints
-
Why Google Plus Hasn’t Failed
Steven Goldner 05.16.2012Google Plus isn’t replacing Facebook, but that doesn’t mean it won’t be a wild success, according to Mediawhiz’s Steve Goldner.
-
Publishers: Beware of Fool’s Gold
Cali Tran 05.15.2012Publishers banking on display ads are hurting, writes North Bridge venture capitalist Cali Tran. Instead, it’s time for them to change user perceptions of what’s an ad.
-
Debunking Ad-Tech Myths
Richard Frankel 05.14.2012There are some myths going around about the ad-tech industry, according to RocketFuel’s Richard Frankel. It’s time to set the record straight.
-
Programmatic Buying Needs Math Lessons
Sunil Sharma 05.08.2012Machine-based ad buying has been, to date, rudimentary, according to Infer Systems’ Sunil Sharma. What’s needed is advanced math.
-
Better Agile Than Smart
Peter Horan 05.07.2012In digital media, it’s time to update the saying “better lucky than good,” according to Peter Horan. Today it’s all about speed and nimbleness.
-
Why Native Ad Formats Are the Future
Dan Greenberg 05.03.2012The Web’s hottest media properties are turning their back on banners and pre-rolls. This is a good thing, argues Sharethrough’s Dan Greenberg.
-
Publishers: Facebook is Your New Ad Role Model
Brian White 05.01.2012In Facebook’s success lies clues of the direction publishers need to go in order to thrive in digital media, according to Vibrant’s Brian White.
-
An Insider’s View of The Pitch
Mat Zucker 05.01.2012Former chief creative officer at OgilvyOne Mat Zucker weighs in on last night’s episode of AMC’s “The Pitch.”
-
Publishers Need to Rethink Digital Distribution Strategies
Mario Diez 05.01.2012Even in digital publishers need to control distribution channels, according to QuadrantOne’s Mario Diez.
-
Reality Check: Agencies Aren’t Dead, Far From It
Rick Corteville 04.26.2012The death of the agency is an old trope that’s not going to happen, according to Luxus’ Rick Corteville. The agencies that clearly define what they are will do just fine.
