Worth Reading
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Facebook’s a Platform, Not a Publisher
Brian Morrissey 05.04.2012Trying to evaluate Facebook’s ad business in a vacuum is a mistake, according to Deep Focus’ Ian Schafer. Ads are only a small part of its marketing appeal.
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Gawker Moves Vs Commenter Mob
Brian Morrissey 04.26.2012Internet commenting needs to be rethought because it doesn’t give voice to those with dissenting views of the majority, according to Gawker’s Nick Denton.
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Why Media Must Again Stand for Something
Brian Morrissey 04.23.2012Media companies relied too long on their distribution function, according to VC Andrew Weissman. It’s time they double down on their roles as tastemakers.
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Will the Web Ever Crack Brand Budgets?
Brian Morrissey 04.20.2012There’s an assumption that eventually brand advertising will move online. Maybe that’s not the case, argues VC Jerry Neumann.
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Facebook Acquires Itself
Josh Sternberg 04.13.2012360i’s David Berkowitz explains why Facebook bought Instagram.
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Fallible Internet Giants
Brian Morrissey 04.10.2012Being the king isn’t what it once was, according to Rick Webb. Just look at the recent desperation moves by Facebook and Zynga to take out small competitors.
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Ad Tech’s Me-Too Problem
Brian Morrissey 04.04.2012Too many of the logos on the Luma ad-tech landscape slide are doing pretty much the same thing, according to Terry Kawaja, the slide’s creator.
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Do Ad People Have A Clue?
Josh Sternberg 03.30.2012Should an ad person know the average click-through rate for display advertising? If you think yes, then you should read this Ad Contrarian’s post where he talks with many who don’t…among other key things.
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Advertising’s Collaboration Imperative
Josh Sternberg 03.23.2012Tribal DDB’s Matthew Nelson believes we’re in the Golden Age of advertising. Click through to read why.
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Latest Shiny Object: Brand Timelines
Jack Marshall 03.19.2012Marketers are excited about telling better stories with Facebook’s new Brand Timelines, but who’s listening?
