Digiday http://www.digiday.com Digital Content, Digital Advertising, Digital Marketing Wed, 08 Feb 2012 04:11:48 +0000 http://backend.userland.com/rss092 en The Facebook Backlash It's a rite of passage for a hot Silicon Valley company to file for a blockbuster IPO only to be greeted with a chorus of naysayers. Facebook is no different.]]> http://www.digiday.com/publishing/the-facebook-backlash/ Why Online Data Isn’t Enough Acxiom's Nada Stirratt sees offline data as a way to verify the good from the bad in the reams of online data being collected today.]]> http://www.digiday.com/data/why-online-data-isn%e2%80%99t-enough/ Second-Screen Super Bowl Was a Letdown Some second-screen Super Bowl experiences proved frustrating and difficult to interact with, and added little to either the game or the ads.]]> http://www.digiday.com/mobile/second-screen-super-bowl-was-a-letdown/ Publishers Need To Go On Audience Offensive

Brad Herman of Videology says that Web publishers need to get more sophisticated about selling audiences on their own sites, just a advertisers have gotten more sophisticated about buying them.

]]> http://www.digiday.com/video/publishers-need-to-go-on-audience-offensive/ ‘Tis Better to Receive than to Give on Facebook Social media's not only making us self-centered but often selfish, it turns out. ]]> http://www.digiday.com/social/tis-better-to-receive-than-to-give-on-facebook/ Why Publishers Are Betting on Sponsored Posts Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here's why.]]> http://www.digiday.com/publishing/why-publishers-bet-on-sponsored-posts/ Worth Reading: Will Facebook Dominate Brand Advertising? Matt Straz, founder of Namely, says that Facebook has the opportunity to be the dominant engine of digital brand advertising.]]> http://www.digiday.com/publishing/worth-reading-will-facebook-dominate-brand-advertising/